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Sony Develops Next-generation Display, "Crystal LED Display", Ideal for High Picture Quality on Large Screens

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Sony Corp. Of America
Sony Dr.
Park Ridge, NJ, 07656
USA



Press release date: January 10, 2012

Tokyo, - Sony Corp. today announced that it has developed the next-generation self-emitting display, "Crystal LED Display," and presents a Full HD, 55-inch prototype model at the '2012 International CES' (International Consumer Electronics Show held in Las Vegas, Nevada, from January 10 - 13, 2012). It is the industry's first 55-inch Full HD self-emitting display using LEDs as the light source.

The "Crystal LED Display" is a self-emitting display that uses Sony's unique methods to mount ultrafine LEDs in each of the Red-Green-Blue (RGB) colors, equivalent to the number of pixels (approximately six-million LEDs for Full HD). The RGB LED light source is mounted directly on the front of the display, dramatically improving the light use efficiency. This results in images with strikingly higher contrast (in both light and dark environments), wider color gamut, superb video image response time, and wider viewing angles when compared to existing LCD and plasma displays, with low power consumption. Furthermore, due to the display's structure, the "Crystal LED Display" is also ideal for large screens.

Compared to existing LCD displays, the 55-inch prototype exhibited at CES is boasting approximately 3.5 times higher contrast in light environment, approximately 1.4 times wider color gamut, and approximately 10 times faster video image response time (all values based on current Sony models). Sony envisages a wide range of applications for its "Crystal LED Display", ranging from professional to consumer use. Parallel to its continued development and commercialization of organic light emitting diode (OLED) displays, Sony will work conscientiously to bring the "Crystal LED Display" to market.

Main specifications of the prototype Panel size:          55-inch Number of pixels:    1,920 x 1,080 x RGB (Full HD: uses approx.                       2 million each of RGB LEDs, a total of                       around 6 million LEDs) Display elements:    RGB LEDs Brightness:          Approximately 400 cd/sqm Viewing angle:       Approximately 180 degrees Contrast:            More than measurable limit values  Color gamut:         More than 100% compared to NTSC (xy) Power consumption:   Under approximately 70W


About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $87 billion for the fiscal year ended March 31, 2011. Sony Global Web Site: http://www.sony.net/

Contact:
Sony Corporation
Corporate Communications
+81-3-6748-2200
sony.pressroom@sony.co.jp

Source Sony (TSE: 6758) (LSE: SONA) (NYSE: SNE)
www.sony.net/
Sony @ JCN Newswire

From the Japan Corporate News Network
www.japancorp.net
Topic New Product
Sector Electronics General, Consumer Electronics

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