Sokymat Provides Contactless Movie Cards to Europlex |
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Sokymat SA
Zone Industrielle
Granges, Switzerland
Press release date: March 21, 2006
Granges, Switzerland, March 21, 2006 - Sokymat SA, the world's leading supplier of RFID transponders, provides contactless movie cards to Europlex Cinemas. The card can be used to quickly and conveniently purchase tickets for any Europlex cinema at the cash desks and interactive kiosks in movie theatres, as well as online through the Europlex web site.
To obtain a card, all movie-goers need to do is open an account with Europlex. The movie card grants access to the account to which all purchases are debited. Several card owners can share the same account, so that for instance each member of a family can receive his or her own cinema card while only opening one account.
Its most innovative use is for the online purchase of show tickets. The customer reserves tickets via the Internet by providing the unique ID code printed on the card and then picks up the tickets when he/she arrives at the cinema either at one of the interactive terminals or at the cash desks.
The system previously used by Europlex consisted of smart cards with a memory chip. These cards were more fragile and also more problematic in case of loss in comparison to Sokymat's ISO card, as the card contained all the customer information. The new system avoids this problem by storing the account data centrally. Other major advantages for the movie card user are the faster reading speed and improved reliability that Sokymat's contactless card offer.
The ISO card, with its integrated radio frequency identification (RFID) chip, is manufactured at Sokymat's ISO 9001-2000 certified facilities using state-of-the-art technologies. These include fully-automated card manufacturing processes and Sokymat's patented direct bonding technology, which allow the copper coil of the RFID antenna to be directly soldered onto the pads of the silicon chip, guaranteeing optimum quality. Sokymat's movie cards are printed with a high quality surface for excellent graphic personalization results.
About Sokymat
Sokymat, the world's leading supplier of RFID transponders, is present in all major market segments that express a strong interest in the benefits of RFID technology, namely access control and security, industrial automation and supply chain management as well as animal identification. Thanks to its 15 years of experience in transponder manufacturing technology and its know-how in packaging technology, Sokymat can design and manufacture virtually any type of custom-made transponder suited to the specific operating environment and packaging material requested by the customer - including metal.
Alongside with its expertise in 125/134.2 kHz and UHF RFID technology, Sokymat boasts the most complete know-how in 13.56 MHz technology and serves fast growing industry segments such as the emerging market for government-issued electronic passports and travel documents.
The group employs more than 500 people worldwide, has both research and development centers and manufacturing plants in Switzerland, Sweden, Germany and Malaysia.
For further information, please contact: Mary-Claude Vienet SOKYMAT SA Tel. +41 (0) 21 908 07 11 Fax. +41 (0) 21 908 01 01 Email: mc.vienet@sokymat.com
Pier Costa (media contact) Wise Media S.p.A. Tel. +39 02 89034112 Fax. +39 02 67388322 pier.costa@wisemedia.com
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