SoftBrands Appoints Diane Palmquist Vice President of SAP Products


Minneapolis - July 20, 2006-SoftBrands, Inc. (AMEX: SBN), a global supplier of enterprise application software, has appointed Diane Palmquist to the position of vice president, SAP Products. Palmquist will be responsible for sales programs, program management, SAP Technology and product management for SoftBrands' SAP-centric manufacturing solutions. She will report to Ralf Suerken, senior vice president and general manager, SoftBrands manufacturing.

Palmquist joined SoftBrands in March 2005 as director of product management for the company's manufacturing business. Before joining SoftBrands, Palmquist was vice president of sales and marketing for Wilson Diagnostic Systems in St. Paul, Minn. She has also held the position of vice president, operations of Benefit Resource, Inc., and spent eight years at Epicor Software Corporation, including four years as a senior product marketing manager.

Palmquist received a bachelor of arts degree from the University of Minnesota and a master's of business administration degree from the Carlson School at the University of Minnesota.

About SoftBrands
SoftBrands, Inc. is a global leader in providing solutions for small to medium-sized businesses worldwide, currently focused on the hospitality and manufacturing industries. With approximately 4,000 customers in over 60 countries now actively using its manufacturing and hospitality products, SoftBrands has established a worldwide infrastructure for distribution, development and support of enterprise software. The company, headquartered in Minneapolis, Minnesota, has over 500 employees with branch offices in Europe, Asia, Australia and Africa. Additional information can be found at www.softbrands.com.

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