Simrad Yachting Honored with Two Industry Awards for Product Innovation
Motor Boating Magazine's Best of the Year and NMMA Innovation Awards Are the Latest Additions to Long List of Accolades Garnered by the Electronics Leader
Tulsa, Okla. - Simrad Yachting, the market leader in marine electronics for recreational boating, announced today that it has received two top product awards at the 70th Miami International Boat Show. The Simrad NSE multifunction display and NSO Offshore navigation system were honored with Motor Boating Magazine's 2011 Best of the Year Award, and the Simrad BSM-2 Broadband Sounder(TM) received the National Marine Manufacturers Association (NMMA) Innovation Award.
Motor Boating Magazine's Best of the Year award winners are an exclusive group of electronics, boats, engines and gear selected by the magazine for their ability to make boaters' lives on the water better, safer, cleaner and more fun. The Innovation Awards program, organized by the NMMA and judged by Boating Writers International (BWI), recognizes products that best meet the criteria of, "innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; and cost-effectiveness".
"We are thrilled to have two of our recent Simrad Yachting product introductions recognized for innovation at the Miami Boat Show for the second year in a row," said Louis Chemi, chief operating officer, Navico Americas. "We appreciate the industry for its continued endorsement of our efforts and company mission. This continued recognition for Simrad Yachting -- as well as our Lowrance and B&G brands -- validates our commitment to provide truly innovative and game-changing electronics that improve and simplify the overall boating experience as well as on-the-water safety."
The NMMA and Motor Boating Magazine awards add to a growing list of honors for the Simrad Yachting to date. In two short years, the company's products have also received Sail Magazine's 2011 Freeman K. Pittman Award, the Motor Boating Magazine's 2010 Best of the Year Award, Honorable Mention in the Consumer Electronics category of the 2010 NMMA Innovation Awards, 2010 National Marine Electronics Association (NMEA) Award, 2009 NMEA "Technology Award," 2009 NMMA Innovation Award, Sail Magazine's 2009 Freeman K. Pittman Award, the 2009 EDN Innovation Award for "best application of RF design" and special mention in the marine electronics category of the Marine Equipment Trade Show (METS) DAME Awards.
With the recent 2.0 software upgrade now included, the NSE and NSO give users advanced display and control for a range of onboard functions including full autopilot control and integration of the recently launched Lowrance StructureScan(TM) sonar imaging technology, as well as digital switching, monitoring and control of nearly any system on your boat through BEP Marine's new CZone(TM) system. The software upgrade also enhances BR24 Broadband Radar performance -- including higher speed sweeps, faster updates, and improved target tracking and monitoring.
The NMMA Innovation Award-winning Simrad BSM-2 Broadband Sounder(TM) module provides enhanced Digital Signal Processing (DSP) and is the first sonar to incorporate Frequency Sweeping Pulse Compression technology - also known as "CHIRP" - in a recreational application; producing higher resolution, deeper depths, and less noise. The sonar system delivers as much as five times greater target resolution than comparable offshore performance echo sounders on the market and offers the most detailed mid-water definition and penetrates the deepest waters on the planet. Digital readings are possible for depths greater than 10,000 feet (3,000 meters) for a powerful performance advantage in any situation.
For more information on the Simrad NSE and NSO systems, BSM-2 sonar module or the entire line of Simrad Yachting branded professional-grade marine electronics, please visit www.simrad-yachting.com.
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Rushton Gregory Communications
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About Simrad Yachting
The Simrad brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world's largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com
