ShockWatch WarmMark Indicators Help Island Creek Oysters Improve Quality, Enhance Reputation
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1111 W. Mockingbird Lane, Suite 1050
Dallas, TX, 75247
Press release date: December 2, 2008
Damage prevention pioneer helps ensure seafood is shipped at safe temperatures
DALLAS (Dec. 2, 2008) - When it comes to shellfish, the country's top chefs choose Island Creek Oysters(TM). And to ensure those chefs and all Island Creek customers receive the freshest oyster shipments, the company chooses ShockWatch® WarmMark(TM) indicators and companion tools to accompany its temperature-sensitive food items to their destination. Island Creek Oysters, a premier oyster supplier in Duxbury Bay, Mass., has teamed with ShockWatch, a global leader in developing and manufacturing damage prevention products, to help ensure proper temperature requirements are met during the oysters' entire shipping and handling process. By using ShockWatch's Environmental Indicators system, Island Creek Oysters increased customer confidence and enhanced its own reputation by providing the customers with the increased knowledge that their oysters have been shipped safely and have not been exposed to unacceptable temperatures.
"With the ShockWatch WarmMark monitoring our oysters, we now have a tool that informs customers of any temperature abuse and provides additional peace-of-mind," said Island Creek Oysters Director of Business Development Shore Gregory. "This additional level of assurance that the WarmMark and companion labels provide is important to us because we have a company-wide commitment to the best product possible. By using ShockWatch Shipping and Handling indicators, our customers know that Island Creek Oysters has taken an extra step to ensure the quality of our product and the safety of our customers."
Island Creek ships roughly 6 million oysters every year, and each one needs to remain refrigerated between 34 to 45 degrees Fahrenheit throughout the entire shipping and handling process. Whether the oyster shipment is headed to the White House or Mr. White's house, ShockWatch is onboard to provide the recipient with an easy-to-understand system that indicates if there was any breach in the cold chain. Affixed directly to the product's packaging, the WarmMark indicator clearly indicates when, or if, the shipment was exposed to temperature levels above the predetermined level, creating a permanent and immediate indication of the duration of exposure. In addition, the shipment's exterior is affixed with highly visible companion labels to warn handlers that the product is being monitored.
"We are extremely excited to see Island Creek Oysters getting the full value that many of our ShockWatch customers experience with our Shipping and Handling Monitors," said Kerri Lusk-Barnes, vice president of marketing and product management at ShockWatch. "The ShockWatch system accompanying Island Creek's oyster shipments has instilled greater confidence in Island Creek's customers and further enhanced the reputation of the company."
About ShockWatch ShockWatch, Inc. has specialized in damage prevention since 1976, offering shipping and handling monitors and equipment monitors for use in thousands of applications in varied industries, including automotive, aerospace, defense, logistics, marine, utilities, medical and manufacturing. ShockWatch products are used to monitor the handling of goods throughout the production and delivery processes and to reduce costs and prevent damage in the operation, access and usage of equipment. With representatives and distributors worldwide, ShockWatch is a global industry leader with customers in 62 countries.
Media Recovery Inc. (MRI) is the parent company of ShockWatch, DPC and DataSpan. Based in Dallas, Texas, MRI has developed an international customer base that includes two-thirds of the Fortune 100 and over half of the Fortune 1000 companies.