ShockWatch 'John Grayman' Campaign Earns Multiple Awards |
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Shockwatch
1111 W. Mockingbird Lane, Suite 1050
Dallas, TX, 75247
USA
Press release date: July 1, 2008
DALLAS (July 1, 2008) - ShockWatch, a global leader in developing and manufacturing damage prevention products, wanted a unique approach to engaging with its audience. With the help of MarketSense, the two companies worked to create the "John Grayman" campaign - a fun, interactive approach to showcasing industry issues in a creative way. The campaign recently earned two excellence awards from industry experts. At the 25th-annual Tower Awards in Chicago, recognizing the best in business-to-business marketing communications, the "John Grayman" campaign won gold in the "Microsite" category. At the 2008 B2B ACE Awards in New York City, the campaign took top prize in the "Emerging Media" category.
"The 'John Grayman' campaign has been a fantastic way to showcase the need for ShockWatch products and services, and we are thrilled that it's receiving national and international recognition," said Kerri Lusk-Barnes, vice president of marketing and product management at ShockWatch. "MarketSense helped us create a modern approach to marketing our capabilities by playing off the humorous excuses of the less-than-average worker. It's a fun way of getting the word out about ShockWatch and its damage prevention products and services, and the ROI has been incredible."
The "John Grayman" campaign is most visible through its viral Web site, www.johngrayman.com. John Grayman - representing the less-than-average worker with low productivity levels and a nonchalant attitude toward safety - walks you through his long list of excuses for his boss, helps you create your own warehouse scene and offers education on warehouse issues through statistics that would be troubling to any facilities manager. In addition to the campaign, ShockWatch and MarketSense were awarded bronze at the Tower Awards for a themed mailer produced for the Boston Seafood Show.
About ShockWatch
ShockWatch has specialized in damage prevention since 1976, offering shipping and handling monitors and equipment monitors for use in thousands of applications in varied industries, including automotive, aerospace, defense, logistics, marine, utilities, medical and manufacturing. ShockWatch products are used to monitor the handling of goods throughout the production and delivery processes and to reduce costs and prevent damage in the operation, access and usage of equipment. With representatives and distributors worldwide, ShockWatch is a global industry leader with customers in 62 countries.
Media Recovery Inc. (MRI) is the parent company of ShockWatch, DPC and Media Recovery. Based in Dallas, Texas, MRI has developed an international customer base that includes two-thirds of the Fortune 100 and over half of the Fortune 1000 companies.
About MarketSense
MarketSense (www.market-sense.com) is a full-service advertising, web development, lead management and sales support firm that specializes in helping business marketers build strong brands and efficiently deliver profitable customers. Now entering its 20th year in business, MarketSense has been named one of the top business-to-business agencies in the country by Crain's BtoB magazine. Its award-winning work has received accolades from organizations such as the Business Marketing Association and Web Marketing Association. Based in suburban Chicago, the agency's client list includes leading business marketers such as Aramark, Bosch Rexroth, Emerson, Sealy and Stanley Tools.
|
|
|
|
|
|
| 
