Shell's Technical Partnership with Ferrari Accelerates Development of Shell's Premium Lubricants for Everyday Motorists |
Shell's Technical Partnership with Ferrari Accelerates Development of Shell's Premium Lubricants for Everyday Motorists
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Shell Oil Co.
17806 N. Shore Dr.
Ferrysburg, MI, 49409
USA
Press release date: November 11, 2011
Scuderia Ferrari drivers Fernando Alonso and Felipe Massa will attend the Cocktail Mixology event at Ferrari World Abu Dhabi
Shell's longstanding technical partnership with Ferrari - which stretches over 60 years - has been crucial in accelerating the development of its premium range of fuels and lubricants for everyday motorists. Shell revealed that each year over 50 scientists working in Shell laboratories and facilities around the world are involved in the technical partnership with Scuderia Ferrari, which uses fluids exclusively produced by Shell. Approximately 21,000 hours of R&D per year are invested to develop innovative formulas that help the Ferrari 150° Italia - this season's Ferrari Formula One car - perform optimally under intense conditions during Grands Prix.
With only eight engines allowed to be used by each driver for the entire Grand Prix season, which stretches across 19 grueling races this year - including the Abu Dhabi Grand Prix on November 13 - the Shell Helix Ultra engine lubrication is critical in providing the right level of protection both on the track and while the engines are in storage between races. The multitasking Shell Helix motor oil has five main tasks: to lubricate, to clean, to absorb heat, to minimize power loss through friction and to combat engine wear. The Shell Helix Active Cleansing Technology, in particular, is specially formulated to help clean as it protects the engine, preventing dirt built up and producing more smooth and reactive drives.
Scuderia Ferrari drivers Fernando Alonso and Felipe Massa will attend a Shell event at Ferrari World Abu Dhabi, which will see them involved in the preparation of a fruit drink to illustrate the superior formula of Shell Helix Ultra engine oil.
Richard Jory, General Manager of Shell Markets Middle East Limited, said: "Shell has always been a key partner of Ferrari, having developed premium fuel, lubricants and fluids that help ensure optimum car performance during the Grands Prix. We have nurtured over 60 years of shared passion for performance with Scuderia Ferrari, a partnership that has helped to accelerate the pace of development for Shell's range of premium lubricants for the road. Moreover, the technology developed in Formula One is transferred to Shell's consumer product line such as Shell Helix Ultra, whose Active Cleansing Technology results in a smoother, more responsive drive for everyday motorists."
Shell has a database of approximately 13,000 lubricant samples taken at Formula One races that are used on a daily basis to aid product development and transfer knowledge from the racetrack to the road. Moreover, Shell has made tests with more than one thousand motorists globally in order to show the obvious difference after replacing engine oil with Shell Helix Ultra.
When compared to normal mineral lubricants, Shell Helix Ultra is five times more effective at removing sludge, three times more effective at protecting the engine and two times more effective at decreasing abrasion of the engine than mineral oil.
Shell has also developed the Shell V-Power race fuel to operate under increasingly hot temperatures in the engine of the Ferrari 150° Italia. The Shell V-Power race fuel, which contains up to 200 different components, has four main tasks: to provide optimum efficiency and protection while maintaining maximum power and drivability.
For further information, please contact:
Orient Planet PR & Marketing Communications
P.O Box: 23345
Dubai, United Arab Emirates
Tel: 00971 4 398 8901
Fax: 00971 4 398 8941
Email: media@orientplanet.com
Website: www.orientplanet.com
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