Seton Corp Launches the New, Completely Redesigned Seton.com


The revitalized seton.com is faster, more intuitive and features a new design and increased user-friendly navigation.

BRANFORD, CT, November 2, 2009 - Seton (www.seton.com), the leading provider of safety, labeling and signage solutions, today announced the rollout of its new, completely redesigned website. Beginning November 2, 2009, the revamped seton.com will offer new and existing customers the opportunity to engage in online purchasing in a fresh and exciting ecommerce environment.

"We are very excited for our customers to experience the new seton.com," said Janice Fowler, Seton's Director of Media Marketing. "We spoke with many of our product-line buyers during the development of the new site. We learned a lot and have incorporated their ideas and suggestions, along with those of our internal team, into the new site. The result is a fast, intuitive, and easy-to-use site and a greatly enhanced shopping experience."

Visitors to the new seton.com will experience the same incomparable service, support and breadth of product, coupled with a sharp new layout and intuitively designed interface. In addition, visitors will encounter superior navigation, enhanced images, and swift access to consolidated product offerings, top-selling products and useful information.

The new seton.com is powered by a cutting-edge search engine, allowing quicker access to products and resources, including Seton's comprehensive Compliance Resource Center. This database of regulatory and compliance information, charts and statistics is an invaluable tool for customers, as they navigate the myriad regulations, certifications and guidelines that are inherent in all industries.

Whether a visitor to the website is interested in pipe markers, valve tags, warehouse and maintenance equipment, safety and security items, traffic and parking controls or thousands of customized signage and labeling solutions, the new seton.com will make it quicker and easier than ever to find the products needed to fulfill their requirements.

About Seton Corp.

Since 1956, Seton, a wholly-owned subsidiary of Brady Corporation, has been the Source for Safety, Labeling and Signage Solutions. Seton offers more than 57,000 products - via catalog and online - which are designed to increase workplace safety and enhance facility marking applications for their millions of customers around the globe. Seton's mission is to provide top-quality products and services that are Guaranteed Fast & Flawless...Every Time! For more information on Seton and its services please visit www.seton.com or call 800.243-6624.

About Brady Corp.

Brady was founded in 1914 in Eau Claire, Wisconsin, as W.H. Brady Co., and renamed Brady Corporation in 1998. The company began selling products internationally in 1947. In 1984, Brady went public, with stock trading on the NASDAQ Stock Market, and in 1999, moved trading of its stock to the New York Stock Exchange, where it trades under the symbol BRC. Brady's core capabilities in manufacturing, precision engineering and materials expertise make it a leading supplier to the Maintenance, Repair and Operations (MRO) market and to the Original Equipment Manufacturing (OEM) market. For more information on Brady Corp and its subsidiaries, visit www.bradycorp.com.

CONTACT INFORMATION

Guylaine Guerette

Merchandising Manager

203.488.8059 Ext. 83-4652

guylaine_guerette@seton.com

www.seton.com

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