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Sensory Evaluation Standard to focus on product selection.

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January 3, 2011 - Proposed standard ASTM WK30844, Guide for Sampling of Product for Evaluation, will offer guidelines to bring clarity to consumer testing process. It is being developed by Subcommittee E18.04 on Fundamentals of Sensory, one member of which stated that said standard will "bring attention to an important aspect of product testing" for sensory scientists. Clearly written document will help bring issue of product sampling forward to R/D and marketing.

Proposed ASTM Sensory Evaluation Standard to Focus on Product Selection

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ASTM International
100 Barr Harbor Dr., Box C700
West Conshohocken, PA, 19428-2959

Press release date: December 29, 2010

W. CONSHOHOCKEN, Pa.-Product selection is an important, though sometimes neglected, part of the consumer testing process. A proposed new ASTM standard will offer guidelines to bring clarity to this process. The proposed standard, ASTM WK30844, Guide for Sampling of Product for Evaluation, is being developed by Subcommittee E18.04 on Fundamentals of Sensory, part of ASTM International Committee E18 on Sensory Evaluation

"Product selection is more often than not a convenient sample of what is available when a consumer test is scheduled," says Julie Boutaghou, owner, Boutaghou LLC, and an E18 member. "Often, time for proper product selection is not incorporated into project timelines while time for respondent selection is routinely factored into timelines."

Boutaghou notes that some product categories have a natural variation in the final product. In projects where a formula change is to be made, such as product improvement or alternate ingredient approval, the change may be very close to the amount of natural variation in the product.

"It will be helpful for sensory scientists to have a clearly written document to bring the issue of product sampling forward to both R&D and marketing in order to bring attention to an important aspect of product testing," notes Boutaghou.

Boutaghou says participation in the development of ASTM WK30844 from all interested parties is welcome. "While we have quite a few task group members, we are in need of individuals experienced in many different product disciplines in order to make the proposed standard widely applicable," says Boutaghou. "We are interested in consumer products for which the variables may not be known to the current task group members." The task group is particularly interested in suggestions for products that should be addressed by ASTM WK30844.

ASTM International welcomes and encourages participation in the development of its standards. For more information on becoming an ASTM member, visit

ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions.

View this release on the ASTM Web site at

ASTM Committee E18 Next Meeting: April 12-14, 2011, April Committee Week, Anaheim, Calif.

Technical Contact: Julie Boutaghou, Boutaghou LLC, North Oaks, Minn., Phone: 651-788-5550;

ASTM Staff Contact: Scott Orthey, Phone: 610-832-9730;

ASTM PR Contact: Barbara Schindler, Phone: 610-832-9603;
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