Schréder Lighting USA Appoints Cedric Van Den Haute Product and Brand Manager
Chicago, Illinois---To help market the Schréder brand of commercial outdoor lighting throughout the U.S., Schréder Lighting USA has appointed Cedric Van Den Haute to the position of Product and Brand Manager. Schréder Lighting USA, the newest of the 40-member Schréder Group G.I.E. located in 36 countries on four continents, is marketing the Schréder brand in the fields of Public Lighting, Floodlighting, Tunnel/Transit Lighting, Industrial and Urban Lighting.
"We are proud to have Cedric on-board with our company in the U.S.," explains Mr. Francis Schréder, Board Member of Schréder Group G.I.E. "Cedric brings a high level of product knowledge, sales and marketing experience, and we are confident that he can help impact the specifier community."
In his new position, Mr. Van Den Haute will oversee all marketing, market research, advertising and public relations efforts. He will serve as liaison to Schréder Group G.I.E.'s Research and Development department in Belgium, and work closely with National Sales Manager John Camp to develop sales training programs, promotions and support for the firm's sales agents and customers.
Prior to joining Schréder Lighting USA, Mr. Van Den Haute was employed by the Schréder Group G.I.E. for nearly six years where he served as Export Manager, Asia-Pacific, with Schreder Lighting LLC's affiliate, Comelec SA, in Belgium. He was in-charge of sales in Asia and the Pacific Basin and helped pioneer the very first LED street lighting installation (in Split, Croatia).
His previous professional experience includes serving as Contractor Services Manager for Firestone Building Products Europe, and Technical Office Engineer for Besix Group of Besix Egypt.
Mr. Van Den Haute holds a Masters degree in Civil Engineering from the Université Catholique de Louvain, in Belgium.
About Schréder Lighting USA
Founded in 1927 in Belgium, Schréder Group G.I.E. is an international group that specializes in upscale, architectural outdoor lighting that is at the forefront of technological and aesthetic innovation. The members and affiliated companies of the Schréder Group share facilities and powerful tools for R&D, manufacturing, high-level photometric studies, and laboratory testing. Findings are made available to all companies in the group with the purpose of providing clients with the best options for the "Right Lighting".
The "Right Lighting" Motto pertains to the enabling of design performance criteria that best incorporates economical, ecological, and energy efficient fundamentals.
For more information, contact:
Schréder Lighting LLC
985 Busse Road
Elk Grove Village, IL 60007
Tel: 847.621.5100
Fax: 847.621.5121
Email: info@schreder.com
Website: www.schreder.com
