San Jose Sharks Run Better with On-Demand Solution from SAP and Bramasol |
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SAP America Inc.
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Press release date: May 17, 2011
SAP Co-Innovates With Customers and Partners on SAP® Business ByDesign(TM) Solution for Small and Midsize Sport and Stadium Management Companies
ORLANDO, Fla. - SAP AG (NYSE: SAP) today announced that the San Jose Sharks, a National Hockey League team currently in the third round of the Stanley Cup playoffs, has successfully completed the initial implementation of the SAP® Sports and Entertainment Management solution. Bramasol Inc., an SAP gold partner, has been responsible for the creation of important interfaces and will focus on developing industry-specific add-ons for the project as a next step. Jointly with Bramasol, SAP is now planning to make the SAP® Business ByDesign(TM) solution available to sports and entertainment companies in the U.S. and Europe.
"Savvy small and midsize sport and stadium management companies are taking the leap from focusing solely on sports to providing a full entertainment package to their customers," said David Fellers, CEO, Bramasol. "We are convinced that SAP Business ByDesign, combined with our industry know-how, is the right solution to allow these growing companies to manage all parts of their business while supporting their individual growth strategies."
Bramasol is a premiere software products and services firm specializing in developing, selling, implementing and supporting SAP solutions. The long-term SAP partner, is headquartered in South San Francisco and supports customers located throughout the U.S. Bramasol also provides vertical solutions and add-ons for the SAP® Business All-in-One application, SAP® BusinessObjects(TM) software and the SAP Business ByDesign solutions.
A growing number of sports teams and stadiums are looking for integrated business management solutions that help them run their businesses while keeping IT investments at a minimum. SAP Sports and Entertainment Management provides an end-to-end solution that can tie in business activities across the organization - from ticket sales to core back-end processes. With real-time reporting and data analysis capability, customers can simulate changes in earnings when staging multiple sports and entertainment events and the resulting effects on a season's profitability. The software integrates with external ticketing and point-of-sales solutions to manage sales of tickets and merchandising at the arena, as well as in city stores. The transactions are transferred to the SAP Business ByDesign system, where follow-up processes including inventory management, payment processes and reporting are triggered. Tight integration with the e-shop helps companies manage the sales of items popular with fans and ensure that favorite articles are never out of stock.
"With the go-live of SAP Sports and Entertainment Management, we have completed another exciting and successful project thanks to the co-innovation approach with valued customers and partners like the San Jose Sharks and Bramasol," said Gerd Oswald, chief operating officer, SAP AG. "Now we are looking forward to the next round, taking the solution across the U.S. and beyond to Europe."
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About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
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For more information, press only: Dorit Shackleton, 604-889-7841, dorit.shackleton@sap.com, PDT SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
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SOURCE SAP AG
Web Site: http://www.sapphirenow.com
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