SRC Announces Access to Market Information and Analysis for the People's Republic of China Through www.DemographicsNowChina.com
ORANGE, Calif., May 21 /-- SRC, LLC, a leading developer and provider of geographic business intelligence technology and solutions, today announced unprecedented access to China 2000 Census Data provided by the National Bureau of Statistics of China through www.demographicsnowchina.com/, the industry's leading online market demographic analysis Web site. For the fist time ever, retailers, commercial investors and developers will have the ability to analyze the demographic and market potential of any geography in the People's Republic of China from a convenient Web-based interface. Subscribers can quickly retrieve information and create summary, comparison and rank reports for decisive analysis that supports sound retail and property development decisions. Detailed demographic variables related to births, age, housing, dwelling characteristics, presence of children, occupation, and unemployment of China's 1.3 billion people will be provided in collaboration between SRC and the China Data Center, a University of Michigan initiative to advance the study and understanding of China.
"For the first time in our history retail and commercial real estate professionals now have access to market intelligence for any area in Mainland China to aid in the planning and development of global strategies," said Shuming Bao, senior research coordinator of China Data Center. "We are proud to be teaming up with the industry's leading developer of business and market intelligence solutions and we are confident www.demographicsnowchina.com/ will help retail professionals make property and investment decisions with confidence based on the most accurate and in-depth market analysis available."
From www.demographicsnowchina.com/ users can easily create rich, reliable radius reports, maps and market studies tailored specifically for business needs. The China 2000 Census Data gives users access to both the 100 percent short form data and the 9.5 percent long form data. With this level of detailed demographic data and advanced geographic analysis capabilities, retailer and commercial investors are well-equipped to quickly analyze the competitive, demographic and overall market potential for any Chinese geography. Subscribers benefit from many advanced features, including:
o Unlimited access to demographic maps and reports for all People's
Republic of China geographies, including: 31 provinces, autonomous
regions, and municipalities of mainland China, 345 prefecture cities
2,873 counties, and more than 50,000 townships
o The ability to perform quick and efficient market and site location
analysis
o The ability to analyze geographies based on custom radii, provinces,
prefectures, counties, townships, and 1 sq km grids
o Access to the most detailed demographic data for the People's Republic
of China available, including: age and sex population counts, housing
characteristics and facilities, household types, employment,
occupation and industry, education, and race/ethnicity
o Multiple options to display demographics, boundaries, city locations,
rivers and lakes, and major highways. Access to many time-saving,
easy-to-use, and pre-formatted summary, comparison and rank reports
allow users to quickly retrieve information for any area in mainland
China
"By teaming up with the China Data Center and launching www.demographicsnowchina.com/ we are helping to shift the dynamic of global investment in the People's Republic of China," said Dean Stoecker, president and CEO of SRC. "With access to accurate demographic data and market and site location analysis, global retailers will have clear insights into the habits and patterns of potential customers in China, mitigating their risks and expanding horizons."
Organizations looking to move beyond subscription-based access to www.demographicsnowchina.com/ have the option to integrate the system into their own corporate intranet environment with SRC's Portfolio Web platform, a Web-based geographic business intelligence solution that is data, geography, mapping, country and platform independent. The flexibility of the Portfolio Web architecture enables organizations to access market analysis regarding business opportunities on a local, regional, national or global basis, all from a single platform. With this option retailers benefit from a customized Geographic Business Intelligence (GBI) solution that includes corporate data assets, sales performance data, competitive information, and market intelligence. Corporate users gain unprecedented insight into consumer and business demographics and can leverage this information to identify profitable market opportunities in China and across the globe.
Free Demonstration
A free demonstration of the complete functionality and data available on the site is available for Jiangxi Province by clicking on "free trial" on the home page of www.demographicsnowchina.com/.
About China Data Center
Founded in 1997, the China Data Center at the University of Michigan is an international center designed to advance the study and understanding of China. A primary goal of the Center is the integration of historical, social and natural science data in a geographic information system. This will facilitate comparative and interdisciplinary uses of the data, enable both non-specialists and China scholars to understand and utilize these data, and enhance knowledge of China. Its missions include: to support research in the human and natural components of local, regional and global change; to promote quantitative research on China studies; to promote collaborative research in spatial studies; and to promote the use and sharing of China data in teaching and research. For more information, visit: http://chinadatacenter.org/.
About SRC
Founded in 1997 and headquartered in Orange, CA, SRC, LLC, provides technology and solutions that help customers integrate, transform and extract full value from their internal and external information sources. SRC's comprehensive suite of geographic business intelligence applications have been designed to make geographic business intelligence more pervasive and easier to deploy, allowing all employees, from C-level executives to casual business users, obtain the knowledge and insight they need how, where and when they need it. For more information, visit www.extendthereach.com/.
Source: SRC, LLC
CONTACT: Melody Callaway of VolumePR, +1-720-529-4850, melody@volumepr.com, for SRC, LLC
Web site: www.demographicsnowchina.com/
http://www.extendthereach.com/
http://chinadatacenter.org/
