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SMARTRAC and RFMicron Launch Co-Operation on Smart RFID Sensing

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SMARTRAC N.V.

Strawinskylaan 851, Amsterdam, Netherlands

Original Press Release

SMARTRAC and RFMicron Launch Co-Operation on Smart RFID Sensing

Press release date: April 9, 2014

Amsterdam (The Netherlands), Austin, (Texas) Ā – SMARTRAC, the leading developer, manufacturer and supplier of RFID and NFC products has announced its co-operation with sensor specialist RFMicron. Goal is to jointly develop smart sensing solutions integrated in passive RFID, which enables affordable and robust sensor technology without battery lifetime worries.

Both companies are already working on spearhead projects within industrial automation and the construction industry. Primary joint efforts aim at allowing moisture and pressure sensing integrated into RFID. Further projects are in planning stages.

"RFMicron is pleased to be collaborating with SMARTRAC in defining and developing solutions for smart passive sensing. Our Magnus™ S single chip sensor IC combined with SMARTRAC's world class engineering, marketing and production capabilities will accelerate the volume deployment of this emerging market, providing high resolution embedded sensing capabilities never seen before", said Shahriar Rokhsaz, President and CEO, RFMicron.

"Whenever RFID faces difficult environmental conditions, you certainly need innovative solutions you can rely on. RFMicron is the perfect partner as they have a profound background in proven moisture and pressure sensor design", says Samuli Strömberg, VP Global Segment Development Industry, SMARTRAC.

SMARTRAC will provide further information on its partnership with RFMicron during the RFID Journal LIVE! 2014 event at Orlando, Florida, April 8-10, 2014.

About RF Micron:

RFMicron produces ICs that enable a new class of low-cost, wireless, microcontroller-free, battery-free sensors. These autonomous chips incorporate RF energy harvesting and sensing circuits that detect and respond to a variety of environmental stimuli. These sensors provide the economies of scale necessary to drive pervasive deployment into very high volume applications e.g. for the automotive, construction, energy, and healthcare industries.

RFMicron media contact:

RFMicron Inc.
Phone: +1 512 535 464 7
Internet: www.rfmicron.com

About SMARTRAC:

SMARTRACĀ® is the leading developer, manufacturer and supplier of RFID and NFC transponders, tags and inlays. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit www.smartrac-group.com and follow us on Twitter: www.twitter.com/SMARTRAC_NV.

SMARTRAC media contact:

SMARTRAC TECHNOLOGY GROUP
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150
Email: media.relations@smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV

Christian Achenbach
Corporate Communications Manager

Office: +49 711 656 926 189
Mobile: +49 175 525 0421
Fax: +49 711 656 926 11
eMail: christian.achenbach@smartrac-group.com
Internet: www.smartrac-group.com
Follow us on twitter: www.twitter.com/SMARTRAC_NV

SMARTRAC TECHNOLOGY GmbH
Niederlassung Stuttgart
Albstrasse 14
70597 Stuttgart
Germany

Sitz und Registergericht der SMARTRAC TECHNOLOGY GmbH | Domicile and Court of Registry of SMARTRAC TECHNOLOGY GmbH: Dresden
HRB-Nr. | Commercial Register No.: 30951
Geschäftsführer | Managing Directors: Christian Uhl, Thomas Hitzer, Martin Kuschewski, Dr. Kerstin Reden, Mirko Wäckerle, Peter Walendy

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