SIFCO ASC Launches New Brand Identity and Website to Showcase Advancing Selective Plating Offer
SIFCO Applied Surface Concepts
5708 E. Schaaf Rd.
Independence, OH, 44131
Press release date: August 6, 2013
SIFCO Applied Surface Concepts (ASC), a world leading innovator of selective brush plating technology and solutions, has launched a new corporate identity and website showcasing the full range of its industry-leading products and services for component enhancement, repair and refurbishment.
The new identity reflects the company’s commitment to developing new solutions for selective plating processes and materials, working closely with customers and partners and integrating with parent company, Norman Hay plc.
Lee Shelton, Group Managing Director of SIFCO ASC, explains: “The SIFCO ASC brand is synonymous with selective brush plating and, while our core values of offering industry-leading products, service and technical support to our customers remains unchanged, we needed a fresher, cleaner image, in line with our confident new business growth strategy.
“SIFCO ASC offers innovative engineered deposits and world-class selective plating equipment to meet customers’ business needs and this has been reflected in a new tagline - “Advancing Selective Plating Technology”, to reflect the resource we devote to research and development.
“We have designed the new website and branding to make it easier for visitors to clearly navigate through the company’s total product and service offering. Presenting strong visual impact throughout, the site is divided into industry-specific areas and provides sections detailing specific product options and applications, and associated services such as training.
“After becoming part of chemical and surface coating specialist, Norman Hay plc, it was also important that our new identity both echoed the family branding style and visualised the SIFCO ProcessŪ. We have done this by utilising the core colours of green and grey – grey as a metal substrate and green representing SIFCO ProcessŪ solutions. Green also represents the environmental advantages of our process and the initiatives we are undertaking to seek alternatives to hazardous chemicals and processing waste.”
The new corporate brand identity and website was launched on 1 August 2013. For more information, visit www.sifcoasc.com.
SIFCO Applied Surface Concepts provide practical, cost-effective, selective brush plating solutions to improve part performance and reduce manufacturing costs through corrosion protection, increased wear resistance, increased hardness, improved conductivity, anti-galling or slip. SIFCO ASC surface enhancement technologies and brush plating services have been utilised for over 50 years on both OEM components and on critical components requiring refurbishment or repair in the aerospace, oil and gas, general industry and power generation sectors.
SIFCO ASC is part of Norman Hay plc.
About Norman Hay plc
Norman Hay plc is a global chemicals, sealants, surface coatings and engineering group with over 60 years trading history. Headquartered in the United Kingdom, the group operates four main divisions: Ultraseal, the market leader in impregnation chemicals and process equipment; Surface Technology, specialists in the development and application of surface treatments with well-known brands including Armourcote and ACI; SIFCO ASC, global leaders in selective plating; NHE, manufacturing bespoke process plant and equipment.
SIFCO ASC – USA
5708 E. Schaaf Road
Independence, Ohio 44131
Phone : +1 216.524.0099
Fax : +1 216.524.6331
Phone : +44 (0) 121 454 8181
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