SATO America, Inc. Introduces New Southern Regional Sales Manager


CHARLOTTE, NC - June 13, 2006 - SATO America, Inc., a leader in barcode printing, labeling, and EPC/RFID solutions, today announced the appointment of Ron Brown as the new Southern Regional Sales Manager. Reporting to Robert Linse, President, Mr. Brown will be responsible for the continued development and growth of channel business within the southern territory.

Mr. Brown will focus on securing new reseller agreements and working with existing SATO Business Partners to offer new DCS (data collection systems) and labeling solutions.

Prior to joining SATO America, Mr. Brown held senior level sales positions with several well-known companies including WH Brady, Domino Amjet, Printronix, and Xterprise.

Robert Linse commented, "With over 14 years of experience in the Auto ID industry and four in the RFID space, Ron Brown joins SATO America ready to go. He will be able to immediately demonstrate his knowledge and experience to our highly valued resellers, as well as our existing and future customers. Ron is already an asset for everyone working with SATO America."

Mr. Brown is a graduate of the University of North Texas in Denton, Texas, where he received a degree in Administration Management. He will be located in Fort Worth, Texas and can be reached at (817) 439-0558 or ronb@satoamerica.com.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world's first electronic thermal transfer barcode printer. It revolutionized the barcoding industry by introducing the Data Collection Systems (DCS) & Labeling concept - a total barcode and labeling solution providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, United Kingdom, Poland, Singapore, Malaysia, Thailand and China. For the fiscal year ended March 31, 2005, it reported revenues of US$575 million. For more information, contact SATO America at www.satoamerica.com.

For additional information contact:
Nikki Aurin 704-644-1650

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