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SAE and ABOUT Publishing Group agree to partnership.

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March 1, 2012 - SAE International and ABOUT Publishing Group have agreed to strategic partnership that enables SAE to sell selected ABOUT Publishing market reports. Endeavor will focus on content that is highly pertinent to mobility engineers, especially for those interested in field of vehicle electrification. Most recent report released by ABOUT Automotive analyzes EV/Hybrid batteries, and offers realistic, independent perspective - steering clear of hype that surrounds this sector.

SAE International and ABOUT Publishing Group Agree to Strategic Publishing Partnership

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Society Of Automotive Engineers, Inc. (SAE)
400-T Commonwealth Dr.
Warrendale, PA, 15096

Press release date: February 23, 2012

WARRENDALE, Pa., -- SAE International and ABOUT Publishing Group have agreed to a strategic partnership that enables SAE International to sell selected ABOUT Publishing market reports.

This new endeavor will focus on content that is highly pertinent to mobility engineers, especially for those interested in the field of electrification of the vehicle. The most recent report just released by ABOUT Automotive analyses the hot topic of EV/Hybrid batteries, and offers a realistic, independent perspective - steering clear of much of the hype that surrounds this sector. The study predicts that although global demand for hybrid and pure electric vehicles will create enormous opportunities for battery and battery material manufacturers, particularly those producing lithium-ion batteries and materials, pure electric vehicles (EVs) will not enjoy major growth until after 2020 - much later than many current industry forecasts predict.

The study covers 13 battery and 15 battery material manufacturers (with a particular focus on those based in Japan) and all leading auto makers.

More information on this brand new report can be found at

The other titles by ABOUT Publishing available thru SAE International include:
-- The Global Automotive Exterior LED Market
-- Global Market for Heating, Ventilation and Air Conditioning Systems
-- Vehicle Security & Access Systems
-- Global Engine Trends
-- The Global Chassis Sector Report: An Analysis of the Braking, Steering & Suspension Markets
-- The Global Market for Automotive Superchargers and Turbochargers
-- Vehicle Manufacturers in the Race for Environmental Success

"We are pleased to announce our partnership with ABOUT Publishing Group, a leading publisher in technical automotive content," Kevin Jost, Editorial Director, SAE International, said. "This agreement helps to broaden the scope of relevant information available to mobility engineering professionals on SAE International's Website."

The agreement is part of SAE International's new Content Partnership Program, which seeks to expand SAE International's publishing program, including the resale of premium content from sources such as commercial publishers, think tanks and research-driven corporations, co-publishing opportunities, recruiting new authors with expertise in cutting-edge technologies, and acquiring exclusive magazine and newsletter content. To learn more about SAE International's Content Partnership Program, e-mail .

ABOUT Publishing Group provides premium specialist research on key industry sectors. ABOUT Publishing's exclusive network of industry specialists ensures an unrivalled resource to offer the very best in specific industry coverage whether it be via highly respected off-the-shelf research reports or cost-effective customized client research.

SAE International is a global association of more than 134,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International's core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.

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Contact: Shawn Andreassi of SAE International, 1-724-772-8522 or
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