Rogers Introduces Next Generation of Wireless Technology |
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Rogers Wireless, Inc.
One Blue Jays Way
Toronto, M5V 1J1
Canada
Press release date: April 2, 2007
First In North America To Launch Wireless Video Calling
TORONTO, April 2 // -- Today Rogers Wireless unveiled wireless video calling, turning your mobile handset into a webcam for face-to-face calling in real time with your friends, family and business associates. Rogers is the first and only wireless carrier in North America to offer video calling, part of the Rogers VISION suite of services that allows customers on the go to enjoy the kind of hi-speed Internet and multimedia experience previously only possible on a PC. To celebrate the launch of Rogers' wireless video calling, beloved Canadian actor, William Shatner, made the trek home to make the first official video call.
In addition to wireless video calling, Rogers VISION allows customers to communicate in an entirely new way with mobile multimedia and visual services like video-on-demand, including the best on YouTube, ET Canada, CSI, CNN; Mobile Television to access your favourite TV and video programs with incredible clarity; radio-on-demand, featuring live XM Satellite radio; and Rogers MusicStore, your complete source for hundreds of thousands of music tracks.
"Rogers VISION is a quantum leap forward in wireless communications...the experience is like being there," says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. "You really have to see it to believe it! Beyond offering video calling, Canadians can now benefit from faster than ever download times - perfect for getting music from the Rogers MusicStore, or for watching YouTube clips and TV programming, right on your wireless phone."
The Rogers VISION suite of services operates on Rogers' new High Speed Downlink Packet Access (HSDPA) network, the fastest wireless network in Canada. HSDPA is the latest evolution of GSM, the worldwide standard for mobile wireless communications. This powerful 3G technology significantly improves download speeds on wireless devices, providing a user experience similar to broadband hi-speed wireline services. Starting in Ontario's Golden Horseshoe area and extending to top markets across the country throughout 2007, Rogers' HSDPA wireless network will revolutionize the way you access information on the go.
Shatner, who co-hosted this morning's event at Rogers' Toronto corporate campus, is thrilled to be home in Canada to witness such a significant milestone in wireless communications.
"Canada is clearly known for its many talents," says Shatner, "but I am especially proud to see my home country again at the leading edge of technology."
YouTube Offering ----------------
As part of Rogers VISION, Rogers Wireless is first in Canada to offer subscribers access to the top 50 YouTube clips, updated on a weekly basis. YouTube's move into the wireless space will enable a new audience of mobile users to enjoy entertaining videos virtually whenever, and now, wherever they want.
Rogers MusicStore -----------------
With the launch of Rogers VISION, Canadians can now download their favourite tunes from Rogers MusicStore whenever and wherever they want - and faster than ever. Rogers MusicStore offers customers the dual functionality of purchasing and downloading full songs to their PCs or wireless phones, directly from their wireless phones. In addition, Rogers Wireless offers RealTrax ring tunes - MP3-quality music clips taken from real songs by original artists from record labels such as EMI Recorded Music, Universal Music, SonyBMG and Warner Music, as well as a large number of independent record labels. Visit www.rogers.com/musicstore for more information.
For more information on Rogers VISION visit www.rogers.com/vision.
About Rogers Wireless ---------------------
Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 6.8 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest and most reliable integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology and the only technology that enables roaming around the world in over 180 countries. The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.
Source: Rogers Wireless Inc.
CONTACT: Odette Coleman, Rogers Wireless, (416) 935-6441, odette.coleman@rci.rogers.com; Aaron Michiels, MS&L, (416) 847-1326, aaron.michiels@mslpr.com
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