Rockwell Automation Showcases Smart, Safe and Sustainable Manufacturing Solutions at Its Automation Fair Event


Company highlights plant-wide optimization, machine-builder performance and sustainable production at 18th annual customer and partner event

ANAHEIM, Calif., Nov. 11, 2009 - Rockwell Automation opened its Automation Fair event today to nearly 9,000 customers, Rockwell Automation PartnerNetwork members, industry analysts and media from around the world at the Anaheim Convention Center in Anaheim, Calif. Themed "Smart, Safe and Sustainable Manufacturing," the event provided attendees the opportunity to see the newest technologies and solutions available to help improve plant-wide optimization, machine-builder performance and sustainable production. Specifically:

Plant-Wide Optimization - A changing global economy is driving manufacturers to seek new continuous improvement methodologies - enabled by the convergence of industrial automation and information technology. Through customer round-table discussions, theater presentations and technical sessions, attendees can identify ways to use their automation investment to drive innovative engineering, flexible operations and efficient maintenance across their organization.

Machine-Builder Performance - Machine builders manufacture industrial equipment that uses different levels of automation technology, depending on the end use of the machines. They require flexibility and seek Rockwell Automation solutions to help reduce Total Cost to Design, Develop and Deliver machines and improve time to market.

Sustainable Production - Sustainable production is the only long-term solution to overcoming the rising costs of energy, raw materials, environmental regulations, workers' compensation and product liability. Rockwell Automation solutions help manufacturers overcome today's economic pressures, achieve long-term business goals, improve global competitiveness and brand value, and have a more positive impact on society and the environment.

"Our goal this year is to help customers make the most of their investment in automation and information technology, improve their competitiveness, and make sure they are well-positioned to capitalize on the economic recovery," said Keith Nosbusch, Rockwell Automation chairman and CEO. "Plant-wide optimization represents a new era in manufacturing. Companies making the investment are better-positioned to address new sustainability objectives and respond to changes in consumer demand."

On Nov. 10, Nosbusch and executives from world-leading brands and industry organizations spoke to reporters during the company's annual Manufacturing Perspectives global media forum. Speakers described the trends driving global manufacturing and offered insight into the global economic outlook. In addition, Nosbusch provided an overview of the new products, services and developments that highlight this year's Automation Fair event. These included:

o An industrial energy management "greenprint" that helps manufacturers take an "inside-out" approach to energy management.

o The launch of the FactoryTalk VantagePoint EMI software and FactoryTalk Historian Machine Edition software.

o A portfolio of integrated motion solutions over EtherNet/IP.

o A new series of servers and workstations for building a process automation system.

o Several new Allen-Bradley products, such as an extension to the safety light-curtain line, a new safety controller for midrange applications, a new managed switch, two new Allen-Bradley ControlLogix controllers, servo motors and drives, and much more.

The Automation Fair event continues today and tomorrow with workshops, technical sessions, industry forums, hands-on labs and more than 100 exhibitors, which include members of the PartnerNetwork platform. The wide variety of offerings on exhibit ranges from reliable products that can optimize machine or process performance, to sophisticated software that integrates a plant with other business and enterprise systems.

Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 19,000 people serving customers in more than 80 countries.

For more information on the Automation Fair event, please visit www.automationfair.com.

1201 South Second Street

Milwaukee, WI 53204

www.rockwellautomation.com

Media contacts: Keith Lester

Rockwell Automation

P: 414.382.4871

M: 414.807.5754

klester@ra.rockwell.com

Stephanie Woodstrom

Padilla Speer Beardsley Inc.

P: 612.455.1722

swoodstrom@psbpr.com

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