Reduction Engineering To Offer 'More User-Friendly' Design In Program To Transform Newly Bought Pelletizer Line


Company's NPE 2006 Exhibit Will Highlight Proprietary Technologies and Total-System Capabilities for Pelletizers, Pulverizers and Rotomolding Machines

KENT, OH, U.S.A., May 11, 2006: At NPE 2006, only weeks after purchasing the Conair line of strand and waterslide pelletizers, Reduction Engineering, Inc. will exhibit new concepts in pelletizer design aimed at making this equipment more productive and user-friendly, the company announced today. The first of the new-design pelletizers will be on display at the show (Booth 4993).

The purchase of the pelletizer business from Conair in early May added one more range of equipment systems for which Reduction Engineering now offers engineering capabilities on a worldwide basis, including design, manufacture, service, parts, and turnkey systems. The company's other proprietary products include pulverizers for producing powders for the rotational molding and rigid PVC reclaim industries, and rotational molding systems built by Rotoline Industrial Equipment Ltda., an affiliate based in Brazil.

"Our involvement in the transformation of plastics raw materials now extends from strand to pellet to powder to molded product," said Reduction Engineering president Robert Sly.

Reduction Engineering began building rotors for the Conair pelletizer line in 2000 and subsequently assembled, serviced, and marketed complete Conair pelletizers. "While much of our previous experience had been focused on the rotational molding market, our six-year partnership with Conair prepared us for a logical diversification into the broader field of thermoplastics compounding," said Sly. "Just as we have always offered total-system capabilities for pulverizing and rotational molding, we are now prepared to engineer full-scale compounding lines, from inlet feed to packaging."

Pelletizers to Be Redesigned 'from a Shop-Floor Point of View'

The purchase of the pelletizer business from Conair will benefit customers, according to sales manager Chris Case, by enabling them to work with a single supplier that has total responsibility for technology development, production, parts, and service.

"Pelletizers will be a central part of our business at Reduction Engineering and will play an important role in our strategy for growth and diversification," Case said. "For that reason we have a big stake in continuously improving the product line. Customers have told us ways in which they would like pelletizers to be easier to deploy, use, and maintain, and it was from their shop-floor point of view that we developed our new design concepts."

While the purchase agreement with Conair allows for a five-year period in which Reduction Engineering can use the Conair name in connection with pelletizing products, the new-design pelletizers will bear the tradename Reduction(TM), noted Case. "It will be amply clear from the first model on display at NPE that our new-design machines are different from those of Conair," Case said. "At the same time we have gone to great lengths to minimize the number of components, especially wear parts, that differ from those in established Conair models. We're prepared to continue supporting the Conair line with parts and service as comprehensively as in the past."

In 2002, when Reduction Engineering took over all Conair pelletizer manufacturing, Case came to Reduction Engineering after eight years with Conair, along with five other experts in the pelletizer business. "We intend to add still more pelletizer staff and have already installed new machining systems at our headquarters in Kent, OH, as well as our service center in Oxford, MA," Case said.

REDUCTION ENGINEERING, INC. is a worldwide supplier of pelletizers, pulverizers, and rotational molding equipment, and it also engineers and commissions turnkey production systems. Founded in 1994 as a builder of pulverizers for converting pellets to powders, the company began machining rotor knives for Conair pelletizers in 2000, took over assembly of the pelletizers in 2002, and purchased the line from Conair in 2006. Rotational molding equipment manufacture is carried on by a Brazilian affiliate, ROTOLINE INDUSTRIAL EQUIPMENT LTDA, for which Reduction Engineering operates a sales office and service center in Kent, OH, U.S.A.

Reduction Engineering, Inc. is headquartered at 4430 Crystal Parkway, Kent, OH 44240 U.S.A. Tel: 1-330-677-2225. Fax: 1-330-677-4048. Email: sales@reductionengineering.com. Visit www.reductionengineering.com.

Robert J. Martino
Martino Communications Inc.
8 Main Street / P.O. Box 379
Hastings-on-Hudson, NY 10706 USA
Tel: 1-914-478-0754
Fax: 1-914-478-0959
bob@martinocommunications.com
Visit www.martinocommunications.com

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