Redknee Transforms Tier 1 North American Operator with Enhanced Location Services
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- Redknee ELS 7.0 Brings Greater Scalability to Tier 1 Markets
Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce the availability of the latest update to its Enhanced Location Services (ELS) platform, Redknee's integrated commercial and emergency location based services platform. The expansion will see Tier 1 operators in North America benefit from greater scalability in order to support its regulatory requirements for emergency services and to deliver value-added-services (VAS) for its commercial location based services (LBS).
Lucas Skoczkowski, Redknee's CEO, commented:
"The arrival of exciting devices and data services has meant that the time has come for location based services to really thrive. Redknee's monetization solutions are delivering the scalability and innovation to enable operators to capitalize on this opportunity. At Redknee, we continue to invest in real-time monetization solutions to support the growth of innovative services and content for wireless and non-wireless subscribers around the world."
Redknee ELS 7.0 release provides a single scalable location gateway to support both consumer and emergency location services. With a robust subscriber privacy, policy and personalization framework built-in, the operator can now capitalize on the entire wireless value chain by exposing location to third party applications or directly offering location-based services, all interfacing with industry standards based network elements.
According to recent research by Gartner, the growth of location based services is expected to exceed 800 million subscribers worldwide by 2013, resulting in LBS revenues of more than CDN$13 billion in the same timeframe.
In the North American and European markets, location continues to play a key role in enabling mobile advertising, mapping, search, games and M2M applications and therefore driving higher data ARPU.
The ELS 7.0 platform has been designed to scale horizontally to meet the demands of a growing subscriber base for Tier-1 operators whilst reducing the total cost of ownership. The resulting platform allows the operators to significantly reduce their capital and operating expenses associated with the deployment of their location based services.
For more information about Redknee and their solutions, please go to www.redknee.com.
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.
(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.
For further information:
Redknee Solutions:
Humera Malik, Director of Global
Marketing
+1-905-625-2102
humera.malik@redknee.com
Source: Redknee Solutions Inc.
