Rebranding a Winner: Derby Industries Is Now Derby Supply Chain Solutions
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Derby Supply Chain Solutions
4451 Robards Lane
Louisville, KY, 40218
Press release date: September 24, 2010
LOUISVILLE, Ky., Sept. 24 - After more than three decades as one of the nation's most reliable and cost-effective supply chain innovators, Derby Industries, LLC is powering up its brand image. The Third Party Logistics (3PL) company is now known as Derby Supply Chain Solutions, supported by a new logo, new positioning statement, and a newly designed website featuring greater customer accessibility.
"We felt the new brand emphasizes the benefits we offer," explained company President Diana Herold. "Our clients know us as Derby, but 'supply chain solutions' makes it clear what we do best. We analyze the entire manufacturing process - from assembly to shipping - and devise affordable, customized solutions to make the whole process more efficient and affordable."
The Louisville, Kentucky-based company has long been a proven supply chain partner with many of the country's most respected manufacturers. Industry leaders in appliances, automotive, food and confection, health and beauty, electronics and medical equipment depend on Derby to streamline their production process. The result is increased manufacturing support, enhanced quality control, greater reliability, and significantly lower per-unit costs. Derby's new positioning statement - "Depend On Us" - grew out of this partnership with so many long-standing clients.
Bill O'Bryan, Director of Sales & Marketing, explains, "We build value for our clients based on their assembly, packaging, warehousing, or distribution procedures. then we devise systems that meet our clients' needs, with any combination of these four core competencies."
Derby Supply Chain Solutions operates multi-functional facilities in Allentown, PA; Cleveland, TN; Columbus, OH; Galesburg, IL; and Louisville, KY. Derby also offers on-site "enclave" operations within a client's own manufacturing or distribution plant. Locations are designed to provide convenient access to various modes of transportation, which improves speed to market worldwide.
Another major component of the new branding strategy was the new Derby website. The site was designed by Louisville-based DBS Interactive, with enhanced services for OEMs.
"It all comes down to continually improving client services," said Strategy & Marketing Director John Greenup. "We may offer a new look and stronger brand identity, but our commitment to providing our clients exceptional value is stronger than ever."
For more information, please visit the company website at http://www.derbyllc.com, or contact John Greenup at 502-451-7373 (ext 214).