Randox Laboratories Ltd. Selects StayinFront CRM Solution to Support Global Enterprise Sales, Marketing and Customer Service Initiatives
LONDON (12 April 2007) - StayinFront, Inc., a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, and eBusiness systems, today announced it has won a new three-year contract with Randox Laboratories Ltd, a privately owned diagnostic reagent and equipment manufacturer located in the U.K. Founded by Dr. Peter FitzGerald in 1982, Randox has more than 600 employees, one-third of whom are research scientists.
Randox selected StayinFront CRM for Life Sciences, Analytics and Workflow to manage and facilitate consistent sales and marketing efforts and messaging across its entire sales and distribution network, which includes a representative presence in more than 130 countries on six continents. Randox cited StayinFront's proven track record with critical data migration and integration, its ability to support key functions, such as marketing, sales and distribution, on a global playing field, and its experience and expertise in the diagnostics industry as key differentials in evaluating and selecting StayinFront over its competitors.
Dr. Roisin Molloy, global marketing manager at Randox, commented, "We needed a complete integrated solution to manage our mission-critical global sales, marketing and customer support initiatives and StayinFront provided us with the definitive answer. StayinFront provides us with the ability to maximise our sales efforts through automated customer enquiries and a robust support environment."
Chris Henry, Randox marketing manager, added, "By deploying StayinFront CRM enterprise-wide, we can dramatically improve our ability to target the effectiveness of our events with a solution that is cost-effective, easy to use, effortless to administer, and timely in its reporting structure. We are confident that this architecture will fully support both the current needs of our organisation and any future business requirements resulting from our anticipated high level of growth worldwide."
Nigel Huxtable, StayinFront's London-based Managing Director, commented, "StayinFront CRM will provide Randox with a single enterprise-wide solution with comprehensive functionality that can support and manage its extensive product, supplier, distribution and customer data channels. This will make it easier for a field representative to gain easy access to the large database of product information needed to provide the superior level of service Randox's customer base has come to expect. We are proud to welcome them as a respected client."
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.
StayinFront has been chosen globally as a strategic CRM partner by many of the world's top life sciences, consumer goods and business companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.
StayinFront's flexible product architecture, object-oriented data modeling and range of deployment options provide an "exact fit" solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.
StayinFront also offers a range of support services including, StayinFront Data Quality Services, to improve, standardise, augment and further leverage the informational assets contained in proprietary databases.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, Australia, Singapore and New Zealand. The Company can be contacted via the web at stayinfront.com.
Note to editors: Copyright 2007. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.
StayinFront Contact
Nigel Huxtable
+44 (0)1895.457.900
nhuxtable@stayinfront.com
stayinfront.com
