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Radware's Web Performance Optimization Helps Fashion Retailer Stay in Style

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Radware Inc.
575 Corporate Drive
Mahwah, NJ, 07430

Press release date: April 2, 2014

Radware's FastView Technology Cuts Load Time of Retailer's Website Up to 25% - Enhances Customer Quality-of-Experience

MAHWAH, N.J. - Radware® (Nasdaq:RDWR), a leading provider of application delivery and application security solutions for virtual and cloud data centers, today announced JD Williams, a leading internet and catalogue home shopping company has recently deployed Radware's FastView®, cutting page load times for its website by over 25%.

Based in Manchester, England, JD Williams has over six million customers and operates 28 brand websites served over desktop, tablet and mobile devices. Although JD Williams has very productive websites, it recognized growing challenges from new tablet/smartphone devices and the need to deliver a richer multi-channel experience to its customers. The requirement to deliver larger images through smaller communication links provided a driver to improve customer experience by reducing page response times.

"Engagement and conversion rates are affected by the speed in which a website responds to the customer. As content gets more complex the technical challenge increases and website performance degrades. If we can't serve up a page quick enough, our chance to convert a browser to a buyer diminishes rapidly," says Neil McGowan, IT Director for JD Williams. "With web page load times increasing to around five seconds, we were interested in finding a solution to address this problem."

JD Williams also investigated mobile acceleration as the volume of visitors using mobile devices / tablets to access websites is now approximately 40%. As part of this work the company identified a major improvement which could be made by deploying Front End Optimization (FEO). After evaluating a number of vendors, JD Williams selected Radware based on its knowledge and experience with FEO solutions.

"After making our initial assessment, we made several recommendations on what could enhance the experience with JD Williams for both the mobile and desktop user," says Kent Alstad, vice president of acceleration, Radware. "In a few days, we were able to implement a simple and highly effective solution that reduced the number of server requests per page and response payload which in turn, shaved over two seconds off its page load time."

With this out-of-the-box solution, JD Williams is able to ensure performance predictability and high application SLA at all times. It is also able to reduce the number of server requests per page and response payload which in turn, enables higher conversion rates, more revenues and increased customer satisfaction.

"This is great technology which has enabled us to deliver top quartile website response time performance, for media rich web applications accessed through smartphones and tablets," added Neil McGowan.

About Radware

Radware (Nasdaq:RDWR), is a global leader of application delivery and application security solutions for virtual and cloud data centers. Its award-winning solutions portfolio delivers full resilience for business-critical applications, maximum IT efficiency, and complete business agility.

Radware's solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. For more information, please visit

Radware encourages you to join our community and follow us on; LinkedIn, Radware Blog, Twitter, YouTube, Radware Connect app for iPhone® and our new security center that provides a comprehensive analysis on DDoS attack tools, trends and threats.

(C)2014 Radware, Ltd. All rights reserved. Radware and all other Radware product and service names are registered trademarks or trademarks of Radware in the U.S. and other countries. All other trademarks and names are property of their respective owners.

Corporate Media Relations:
Brian T. Gallagher
+1 201-785 3206  (office)
+1 201-574-3840  (cell)

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