RTT USA, Inc. Creates Photorealistic Web Configurator for Toyota Highlander
PASADENA, Calif., Sept. 10 / / -- RTT USA, Inc. (RTT), a leading producer of design software for automotive, aircraft and consumer goods applications, was selected to create a photorealistic Web configurator for the 2008 Toyota Highlander. The Web configurator allows consumers to build vehicles online with lifelike detail.
RTT's configurator, developed in the RTT Film and Print department, allows users to view both the interior and exterior of the Highlander, showing all possible options and configurations. Unlike other virtual viewers, RTT's configurators are photorealistic, showing users exactly what their vehicle would look like down to the grain of the seat leather, while still allowing for real-time 360-degree navigation, giving users a view of the vehicle from any angle instantaneously.
"In building the Web site for the all-new Highlander, we needed to present six different models. CGI was the best way to accomplish our goal since we only had a handful of prototypes available," said Gregg Benkendorfer, national manager, media and digital marketing of Toyota Motor Sales (TMS), U.S.A., Inc. "RTT was the right choice -- they have extensive automotive experience, work directly with CAD data, and have already delivered high quality 3D tours of our Tundra, RAV4, Camry and Yaris 2007 models earlier this year."
"We are honored and excited to work with Toyota again," said Jeroen Snepvangers, chief executive officer of RTT USA, Inc. "Working with TMS and its agency Saatchi & Saatchi LA gives RTT an opportunity to demonstrate the value, creativity and cost savings we can bring to Toyota."
To generate the photorealistic images, RTT directly converts CAD data into a reusable wireframe using their DeltaGen software. With this wireframe, RTT creates interior and exterior renderings that are the best in the industry -- so detailed that users can almost feel the texture of the fabric or leather upholstery, the glow of burled wood trim and even the detailed patterns of carbon fiber.
RTT also provides the partially-modeled 3D computer-generated background environment, which is set in San Francisco's Yerba Buena Gardens. The 2008 Toyota Highlander Web configurator can be viewed at http://www.toyota.com/vehicles/minisite/highlander/index.html
About Film and Print department
The Film and Print department of RTT is part of the Virtual Showroom solution and focuses on providing image and film creation and 3D configurators for print, internet, interactive and broadcast media. Their capabilities include:
o Image creation that aims to provide photorealistic images generated
from CAD data easily and efficiently
o Digital film creation that ranges from a simple 360, to complex
vehicle feature demos and broadcast-quality commercials
o The 3D configurator allows the user to configure and view an entire
product range in all variations (all grades, trims, options and
accessories) interactively and in 3D on the internet or at the
dealership
About RTT USA, Inc.
RTT USA, Inc. (RTT) is a leading global supplier of 3D real-time visualization technologies and services for industrial applications in the automotive, aircraft and consumer goods industries. Globally headquartered in Munich, Germany, RTT employs about 200 people at nine locations. In the last seven years, RTT has averaged annual growth rates of 50 percent. RTT USA's offices are located in Pasadena, Calif., and Royal Oak, Mich. Globally, RTT has offices in Stuttgart, Hamburg, Paris, Brussels, Milan and Tokyo.
RTT software and services provide innovative technology to create virtual designs and displays of products. In 2007 RTT received the Automotive News Premier Automotive Suppliers' Contribution to Excellence (PACE) award for its DeltaGen 3D visualization software package. The Favourite Web Site Award from www.thefwa.com was also given to RTT in honor of the marketing video for the Audi R8, which can be viewed at http://www.audi.com/audi/com/en2.html.
RTT's clients include Acura, Adidas, Airbus, Audi, BASF, Bertrandt, BMW, Dai Nippon Printing, Chrysler, Demag Ergotech, Dodge EADS, Ferrari, Fiat, Ford Otosan, General Motors, Honda, Lamborghini, ICON Aircraft, Inovo Design, Italdesign Giugiaro, Magna Steyr, Maserati, Maybach, Mercedes, Milliken & Company, Mitsubishi, Opel, Porsche, PSA, Rolls-Royce, Sagem Communication, Samsung, Scania, Schuco, Sony Ericsson, Thyssen Krupp, Toyota, Virtuelles Studio, Volkswagen and Volvo.
Source: RTT USA, Inc.
Web site: http://www.toyota.com/vehicles/minisite/highlander/index.html
