RGF Set to Focus 2010 Efforts on Direct Consumer Based Marketing Campaign for its Air Purification Line
RGF's Guardian Air and REME air purification technologies experienced a huge surge in popularity in 2009. Now in 2010 RGF is looking to further grow the brand by launching a marketing campaign focused directly on the consumer by combining Radio and Web medias.
West Palm Beach, FL - RGF's President, Ron Fink has announced the combination of new consumer directed website and radio advertising for the Guardian Air and REME brands www.rgf.com/air_purifier.cfm. Following successful marketing efforts focused on educating a technical sales force to promote, stock, sell and install the systems, RGF now sees the target shifting to the consumer.
RGF is in the developmental stages for a highly optimized, stand-alone website targeting residential and commercial end users of its air purification systems. The move to develop the website comes in an effort to enhance and support the work of its HVAC sales force by creating demand in the marketplace. RGF plans to streamline the supply chain by including a geographical dealer locator program, enabling the end user to quickly and conveniently locate one of 10,000 to 12,000 contractors nationwide capable of resolving their air quality concerns.
To assist in building the Dealer Locator, all existing RGF Indoor Air Quality specialists and interested HVAC contractors are encouraged to submit their company details including website URL's to Mike Giordano at mgiordano@rgf.com or phone 800.842.7771 ext. 118.
Along with the consumer driven website RGF is also developing Guardian Air and REME dealer web page templates designed to be integrated directly into a dealer's company website. The web pages are aimed at assisting each dealer with advertising and to further branding efforts. RGF's web development program can also offer assistance to those HVAC contractors yet to establish a website.
In support of the consumer based website and dealer web pages, RGF has also developed a series of radio advertisements highlighting the benefits of installing air purification systems. The series of radio ads will identify everyday air quality issues that are easily resolved by installing the Guardian Air or REME system, again, aimed at driving consumer demand to RGF's national network of dedicated Indoor Air Quality specialists.
With ongoing technical training of its sales force in association with targeted consumer based marketing, RGF plans to elevate demand for its Indoor Air Quality products to the next level.
RGF's PHI technology is a unique induct indoor air quality product that provides low energy air purification that has been proven to kill mold, odors, bacteria, and 88% of an airborne sneeze at three feet. Also VOCs, viruses and up to 99% of MRSA, H1N1 and the Norwalk Virus, to name a few. Over one million PHI Cells have been sold in 33 countries.
For additional information, please contact Mike Giordano mgiordano@rgf.com ext. 118 at RGF Environmental Group, 3875 Fiscal Court, West Palm Beach, Florida 33404. Tel: (561)-848-1826 or (800) 842-7771; Fax (561) 848-9454 or visit our website at: www.rgf.com.
