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REACH3D Teams with Sony Medical to Simplify 3D Display and Recording for Endoscopic Applications

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Sony Electronics Inc
16450 West Bernardo Drive
San Diego, CA, 92127

Press release date: May 18, 2014

ORLANDO, Fla. – AUA 2014 – Visitors to the 2014 American Urological Association (AUA) Annual Meeting, in Orlando, Fla., will see a joint demonstration of a new 3D solution for endoscopic applications, combining REACH3D's Single Light Path 3D HD capture system and Sony Electronics' medical grade 3D 32-inch display (LMD-3251MT) and 3D video recorder (HVO-3000MT). The REACH3D-Sony demonstration can be seen at AUA in booth #2275.

The high-definition, medically compliant equipment is designed to simplify and reduce the costs of capturing and recording 3D video content, making it easier for surgeons and their teams to share 3D content in real time or for later playback.

"All the devices in a medical workflow need to work together seamlessly and easily as a complete system," said Anne Bondulich, marketing manager for surgical products, Sony Electronics. "The combination of REACH3D's imaging capabilities with Sony's proven display and recording technologies has the potential to create the ideal solution for capturing and recording endoscopic procedures in 3D."

The REACH3D SoloSIGHT Single Light Path 3D HD endoscopy system gives medical endoscopy professionals a 5mm 3D rigid endoscope platform with true 1920 x 1080 HD sensor resolution (3MOS) and an optical design that ensures all imagery is crisp and clean. REACH3D's advanced 3D software allows surgeons to record in 3D, capture 2D and 3D photos as well as transmit live 3D surgeries over IP.

"REACH3D has found Sony's medical grade 3D monitor to provide an excellent recreation of our 3D imagery and to be a great value," said Clif Parker, CEO, REACH3D. "The expansive control settings and the available hardware options allow us to configure Sony's Medical Grade 3D Monitor precisely as needed to display the heightened clarity and depth generated by the breakthrough technology utilized in REACH3D's SoloSIGHT Single Light Path 3D HD Endoscope product line."

According to Parker, the REACH3D system can help to expand the potential uses for 3D minimally invasive procedures, as well as lead to safer procedures, greater efficiencies and faster recovery times, with dramatically reduced learning times for medical teams. Combined with the Sony LMD-3251MT display and the HVO-3000MT recorder, the joint system adds new levels of flexibility and performance.

The REACH3D-Sony demonstration can be seen at AUA in booth # 2275. For more information about Sony's Medical Systems Division and their 3D solutions, visit

About Sony

Sony Electronics' Medical Systems Division is a leading provider of peripheral products for medical applications. For more than 20 years, Sony has been a trusted and reliable resource for the medical industry, for technologies ranging from recording devices to printers to cameras and monitors. For more information, visit


REACH3D is changing the way we interact with our world by bringing stereoscopic 3D (S3D) into our everyday lives as a potent and effective productivity tool.  As an innovation leader REACH3D continues to bring new products and services to the markets it serves including SoloSight: The world's only Single Light Path 3D HD Endoscope.  REACH3D supports markets as diverse as Military, Medical, Consumer Products, and Education by using its years of S3D experience to enable virtually any product, service or process with the power and utility of stereoscopic 3D. Visit

Sony Electronics

Tom Di Nome
Sony Electronics

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