R.C. Industries Taps the Web to Capture Prospects Early and Grow Sales
Coatings and Platings Company replicates sales process online
Chicago, IL-February 4, 2010-R.C. Industries, a leading provider of metal finishing services, has launched a new website from ThomasNet. New features make it easier for prospects to find the company online, and in turn, grow R.C. Industries' sales.
Since 1978, R.C. Industries has provided highly durable and reliable coatings and platings for a myriad of applications in the military, auto, electronics and telecommunications industries. From aircraft engines to printed circuit boards to cell phones to shock absorbers, any number of products feature components finished by R.C. Industries.
This year, the company sought a new approach to reach the engineers and project managers that are the lead purchasers of coating and plating work. In particular, traditional Midwest prospects who once turned to print directories to begin the search for a provider in their region now begin their research online, expecting to find detailed options for their jobs.
The new website, built on ThomasNet's Navigator platform technology, includes a variety of tools to help these prospects find R.C. Industries early in the research stage, and answer their likely product questions, moving them closer to purchasing. The company is starting to show up through its prospects' highly specific Internet searches for "black oxide steel and stainless steel coatings Illinois," for example. Once visitors click to the site, they can:
o Research R.C. Industries' services by Coating Capabilities. The website allows prospects to search among five categories: Black Oxide Steel and Stainless Steel Coatings, Zinc Phosphate Coatings, Nickel Platings, Tin and Alloy Platings, and Gold Platings.
o Gain in-depth information on specific coatings/platings-including their advantages (i.e., corrosion resistance, appearance); post-treatments (i.e., oil, wax); quality assurance measures (i.e., thickness, porosity), and their match with Federal, Military, and ASTM specifications. Prospects can also learn more about R.C. Industries' production capabilities (the dimensions of the barrels and tanks where coatings are applied, etc.).
o Access and download specification sheets as PDFs.
o Complete and submit requests for information/quotes (RFQs) online. The site also includes a phone and fax number for 24-hour quoting and orders.
"Today, our customers are finding their service providers through the Web. R.C. Industries has been able to enhance its sales process with a website that works 24/7. We have seen results immediately with quality leads," said Bob Calabrese, President, R.C. Industries.
R.C. Industries' new site is available at www.rcindustries.com.
About R.C. Industries
Founded in 1978, R.C. Industries has continued to develop its position as a leading provider of coatings of Black Oxide Steel, Stainless Steel, and Copper and Brass Alloys. The firm has expanded its facilities to include engineered finished for Gold, Nickel, Palladium and special Tin Deposits. Our staff includes Electro Chemical Engineers which enables us to work with the military, automotive, electronic, and telecommunications industries. As an ISO 9001-2000 certified company, our facilities are fully equipped with quality control testing and an evaluation department with technical support.
About ThomasNetSM
ThomasNet (www.ThomasNet.com) is the leading online destination connecting industrial sellers and buyers worldwide. Buyers from Fortune 500 companies, the government, the military and more depend on ThomasNet to search for and purchase the products and services they need. ThomasNet provides access to over 607,000 industrial companies, indexed by 67,000 product and service categories.
ThomasNet offers proprietary web-based technology to help industrial businesses increase sales, expand into new markets and improve efficiencies-ultimately succeeding in today's online environment. The company has more than a century of experience in the industrial market, and conducts ongoing research on buyers' and sellers' needs. ThomasNet has helped thousands of clients improve their sites and generate new sales revenues with its Navigator Platform-which includes online catalogs, CAD drawings, e-commerce capabilities, content syndication, tracking/analytics, and more.
