Prosci Research Publishes ADKAR(R): a model for change in business


LOVELAND, Colo., Aug. 10, 2006 -- Prosci Research
(http://www.change-management.com), the worldwide leader in
change management research, has released the first complete
text on the ADKAR(R) Model, an effective tool for
implementing successful change.

Published by Prosci Research, ADKAR: a model for change in
business, government and our community (paperback, ISBN
1930885504, Prosci Research, $18.95) takes the mystery out
of change management and provides a powerful foundation to
help executives and managers succeed at change.

Written by Prosci president and founder Jeff Hiatt, the book
explains the powerful management model that allows
executives and managers to build awareness, create desire,
develop knowledge, foster ability and reinforce changes in
their organizations - and in their own lives. The appeal of
ADKAR, in fact, is its versatility: It is a holistic way to
manage change, whether the change is occurring in the
workplace, the community or the home.

"ADKAR is one of those concepts that will profoundly change
the way you interact with others, both personally and
professionally," stated reader James J. Schnaible, an
executive budget analyst with the City of Albuquerque, N.M.

Based on Hiatt's research with more than 900 companies in 59
countries, ADKAR distills the various approaches to managing
change into a simple, results-oriented model. ADKAR: a model
for change in business, government and our community
features many real-life case studies on change, including
Peak Oil production, the "Green" Hotels Association and
Social Security reform. The book also includes practical
tools that can be used to assess how your business changes
are progressing.

Advance reviews of the new book on ADKAR indicate readers
have been waiting a long time for someone to translate the
nebulous concept of change management into a concrete,
workable plan for action. "ADKAR fills a strong need for
insight into the 'people side of change' for our work with a
variety of clients, many of whom know what they want to
change, but haven't (or don't) take the time and don't have
a thoughtful process to figure out how to make the change
successfully," stated Phil Harnden, Ph.D., of Commonwealth
Centers for High Performance Organizations.

Rita Wilkins, MSMOB, of the Lake County, Illinois Health
Department and Community Health Center, echoed Harnden's
sentiments. "[ADKAR is easy enough for a novice to follow
and comprehensive enough for an expert to appreciate," said
Wilkins. "The ADKAR model works!"

ADKAR: a model for change in business, government and our
community can be purchased through Amazon.com or directly
from Prosci. To learn more, visit
http://www.change-management.com/adkar-book.htm.

About the Author

Jeff Hiatt is the president of Prosci Research and founder
of the Change Management Learning Center. He is the author
of Employee's Survival Guide to Change and co-author of the
books Change Management: the people side of change and
Winning with Quality, a story of business and quality
improvement for one of AT&T's product divisions. Hiatt is a
frequent guest speaker for executive leadership teams and
conferences.

About Prosci Research

Prosci is the worldwide leader in change management research
with data from more than 900 organizations in 59 countries.
Prosci supports a change management learning community with
more than 34,000 registered members of its Change Management
Learning Center. Prosci offers several engagement options,
including free weekly tutorials and articles, a
comprehensive bookstore for change management resources,
ongoing webinars for project teams, monthly public seminars,
on-site training and train-the-trainer programs with
certification in change management. Learn more at
http://www.change-management.com.

Contact:

Kate Breen
Prosci Research
970-203-9332
kbreen@prosci.com
http://www.change-management.com/adkar-book.htm

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