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Proposed Standard addresses oral care product sensory practices.

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December 8, 2011 - ASTM WK34772, Guide for Sensory Evaluation of Oral Care Products, aims to standardize sensory practices currently being used in oral care products industry. Once approved, standard will be used by sensory practitioners, research and development organizations, consumer research practitioners, and others interested in evaluation of oral care products. Chairman of developing task group noted that, through this standard, companies can document properties to aid in product design decisions.

Sensory Practices Used in Oral Care Products Industry to Be Focus of Proposed ASTM Standard

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ASTM International
100 Barr Harbor Dr., Box C700
West Conshohocken, PA, 19428-2959

Press release date: December 6, 2011

W. CONSHOHOCKEN, Pa.-A proposed new ASTM International guide will standardize sensory practices currently being used in the oral care products industry. The proposed standard, ASTM WK34772, Guide for Sensory Evaluation of Oral Care Products, is being developed by Subcommittee E18.07 on Personal Care and Household Evaluation, which is part of ASTM International Committee E18 on Sensory Evaluation of Materials and Products.

"This proposed standard will allow companies to document the sensory properties, such as flavor and texture, of toothpastes to aid in making decisions in product design, improvement, maintenance, marketing, claims and other areas," says Jason Newlon, Ph.D., chairman of the task group developing ASTM WK34772. "The document will be expanded in the future to include other oral care products such as a oral rinses, dental floss, denture adhesive, whitening products and toothbrushes."

Once approved, the proposed standard will be used by sensory practitioners, research and development organizations, consumer research practitioners and others who are interested in the evaluation of oral care products. All interested parties are invited to participate in the ongoing development of ASTM WK34772.

ASTM International welcomes and encourages participation in the development of its standards. For more information on becoming an ASTM member, visit

ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions.

View this release on the ASTM Web site at

ASTM Committee E18 Next Meeting: April 17-20, 2012, April Committee Week, Phoenix, Ariz.

Technical Contact: Jason W. Newlon, Ph.D., Procter & Gamble, Cincinnati, Ohio, Phone: 513-622-3222;

ASTM Staff Contact: Scott Orthey, Phone: 610-832-9730;

ASTM PR Contact: Barbara Schindler, Phone: 610-832-9603;
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