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Primavera® for Services Launches Innovation Podcast Series

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Primavera Systems Inc.
3 Bala Plaza, W., Suite 700
Bala Cynwyd, PA, 19004
USA



Press release date: September 21, 2006

PHILADELPHIA, Sept. 21 /PRNewswire/ -- Primavera for Services today announced a new Podcast Series created to help professional services organizations (PSOs) understand how to leverage innovative projects to adapt to a changing, globalized market. Titled "The Nuts and Bolts of Innovation," this series aims to help PSOs deliver new products and services through the use of fresh business practices to increase competitiveness.

Featuring industry expert guidance on managing disparate teams and offices, and developing, marketing and pricing services for global customers, the following Podcasts are now available on demand or for download:

* Doing Business in China: Michael Sacharski, Founder, President and CEO of Pacific Enterprise Capital, a venture management firm * Innovation at Sabre Holdings: Greg Bronson, Director of Marketing Operations at Sabre * How Professional Service Firms Can Use Innovation to Adapt to a Changing Market: Geoffrey Moore, Managing Director at TCG Advisors and author of "Dealing with Darwin" * Rethinking Pricing: Merits of Value Based Pricing: Mike McLaughlin, Deloitte Principal and author of "Guerilla Marketing for Consultants" * Emerging Trends and Best Practices in The Consulting Industry: Fiona Czerniawska, Founder and Managing Director of Arkimeda and author of "Business Consulting: A Guide to How It Works and How to Make It Work" * New Rules for Marketing to Your Customers: Lois Kelly, Foghound Principal and author of "Beyond Buzz: The Next Generation of Conversational Marketing"

"At Sabre, the quickly evolving global market and speed of technological advancement have never been viewed as obstacles to corporate performance, but rather as crucial allies," said Greg Bronson, Director of Marketing Operations at Sabre. "We've learned how to leverage cutting edge technologies that have allowed us to be agile in adapting to the market, which has given us a significant competitive advantage over our competitors. Our podcast explains our innovation strategy, so that others may benefit from proven best practices."

"The PSO market has changed substantially over the past few years, and the rate of change will likely accelerate," said Joanne McCool, general manager of Primavera for Services. "We believe this Podcast series will give PSOs the tools they need to cope with these changes and make sure that critical resource management initiatives are well established so that innovation projects can propel organizations forward."

To listen to or download the "The Nuts and Bolts of Innovation" Podcast series, please visit http://www.primavera.com/industry/cs/podcasts.asp.

About Primavera

Primavera is a software company whose focus is to help organizations assign key resources to top priority projects, make it easy for people to collaborate, and deliver improved results. Primavera solutions are used by consulting firms and service organizations to maximize resource utilization, minimize costs, deliver on customer commitments, and manage multiple projects. Primavera solutions enable companies, including some of the world's leading service organizations, to create a consistent methodology for global service delivery. For more information, visit http://www.primaveraforservices.com/ or call +1.888.238.6583.

Source: Primavera Systems, Inc.

CONTACT: Kelly Henry of Primavera Systems, Inc., +1-610-949-6913, khenry@primavera.com; or Jeff Miller of Davies Murphy Group for Primavera Systems, Inc., +1-781-418-2429, jmiller@daviesmurphycom

Web site: http://www.primaveraforservices.com/
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