Prima Laser Announces Two New Regional Sales Managers


CHICOPEE, MASS. U.S.A. (December 22, 2006) - PRIMA North America, Inc. today announced that Mr. Ted Oviatt and Mr. Robert Lauer have joined the PRIMA sales organization as Regional Sales Managers for the company's 2-D / 3-D Laser Cutting Systems. The appointments are a response to steady growth and demand for PRIMA laser systems in North America.

Mr. Oviatt will be dedicated to working closely with customers and distributors for the states of North and South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, and the Canadian provinces of Alberta, British Columbia, Saskatchewan, and Manitoba. He is well qualified for the position and brings proven market development and regional sales experience within the machine tool industry. Mr. Oviatt is a respected and experienced professional in the industrial laser market. He has served the Mid-west U.S. region in the Fabrication Industry for more than 28 years and has been selling laser systems in this region for 18 years.

Mr. Lauer will service customers and distributors for the states of Ohio, Indiana, Kentucky, Michigan, Illinois and West Virginia. He comes to PRIMA with over 21 years of regional sales experience in the industrial laser market. Previously, Mr. Lauer held various positions where he successfully sold laser systems and other fabricating equipment directly to customers through out the U.S. His established history of increasing sales and market share will be a valuable asset to PRIMA North America.

"We are very pleased to have Ted and Bob join our growing team at PRIMA North America," said Mr. Thomas Burdel, Vice President of Sales and Marketing, PRIMA North America. Mr. Burdel continues, "We are confident that Mr. Oviatt and Mr. Lauer have the necessary skills to strengthen and maintain our customer base in their respective regions."

PRIMA North America, Inc. is the North American subsidiary of PRIMA INDUSTRIE S.p.A. based near Torino, Italy. With approximately 120 employees, PRIMA North America, Inc. is the largest subsidiary within the PRIMA Group and is dedicated to serving the US, Canada and Mexico market needs for laser sheet metal cutting machinery, and worldwide needs for laser drilling systems and industrial lasers. PRIMA has been an innovator of state-of-the-art 2-D and 3-D systems for laser sheet metal fabrication and drilling of parts used in a broad range of industries worldwide since 1977. Lasers, machines, software and material handling systems are all designed, developed, made and serviced by PRIMA with the latest technology, providing users a single-source solution for quality laser sheet metal cutting.

For more information about PRIMA North America, Inc., call 413-598-5200, fax: 413-598-5201, or visit www.prima-na.com. PRIMA North America's address is 711 East Main Street, Chicopee, MA USA 01020.

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Contact:
Mr. Michael McCue
McCue & Associates LLC
978-733-1353
mmccue@mccueassociates.com

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