President of Panasonic System Solutions Company Debuts Blog |
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Panasonic Co.
1 Panasonic Way
Secaucus, NJ, 07094
USA
Press release date: November 20, 2006
o Up Close and Personal Views From Frank De Fina Offer Insight to Industry
o Provide Forum for Dynamic Customer Feedback Loop.
Secaucus, NJ (November 20, 2006) - Taking a core approach to relationship marketing, Panasonic System Solutions Company (PSSA) has announced the creation of a blog by its president, Frank DeFina. The blog site, which can be found at blog.panasonic.com/frank will provide a forum for an open and interactive dialogue between Mr. DeFina and members of the professional security community, as well as helping to put a human face on the company.
"For traditional business-to-business companies, blogging provides a direct way to connect with customers," said Julianna Benedick, Group Manager of Marketing, Panasonic System Solutions Company. "Mr. DeFina's blog will take on a 'straight from the gut' demeanor and address issues from both a corporate and personal point of view."
Ms. Benedick also mentions the many industry related associations with which Mr. DeFina is involved and cites how these ties will add to the content and value of the blog. "Whether he's attending a forum on biometrics or talking about the latest concert he attended, Mr. DeFina is well versed in technology and can offer an up close and personal perspective into what's going on," she said.
In addition to providing accessibility to Mr. DeFina, the blog will offer links to other relevant sites, including other security blogs. "In demanding times such as these, Panasonic's leadership in technology enables us to take an active role in strengthening the industry," said Mr. DeFina. "Blogging is about getting people involved and building a community and I am looking forward to the challenge." For more information call toll free 1-866-PAN-CCTV (1-866-726-2288) or visit www.panasonic.com/security .
About Panasonic Panasonic System Solutions Company, Unit of Panasonic Corporation of North America, is a world leader in analog and IP video surveillance solutions through its Panasonic Security Systems division. Core, cutting-edge technology developments include Super Dynamic III with intelligent camera features, and expanding networking capabilities of the i-Pro Series of intelligent and professional IP products. Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE:MC) of Japan. Information about Panasonic Security Systems is available at www.panasonic.com/security. Additional company information for journalists is available at www.panasonic.com/pressroom.
EDITORIAL CONTACTS Sara Greenberg / LRG Marketing phone: 845 358 1801 fax: 845-358-1899 e-mail: sgreenberg@lrgmarketing.com
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