Planalytics Promotes Key Executive to Drive Continued Expansion of Retail & Consumer Centric Businesses


WAYNE, Pa., Jan. 9 - Planalytics Inc., the source for Business Weather Intelligence(SM), today announced the promotion of Mike Manoogian to Senior Vice President, Retail. In this role, Mr. Manoogian is responsible for the sales and marketing operations for the company's retail and consumer demand focused businesses in North America.

Planalytics analyzes and isolates how weather conditions influence consumer buying behavior. Clients use Planalytics' weather-driven demand perspectives and projections to make marketing, merchandising or distribution decisions that capitalize on the opportunities and minimize the risks presented by weather.

"Mike has been pivotal in the growth of our retail industry business since joining the company seven years ago," commented Frederic Fox, President and Chief Executive Officer of Planalytics. "His experience and leadership will be a tremendous asset as Planalytics rapidly expands our services to the thousands of businesses that target consumers and are affected by their buying behavior."

After spending six plus years in the financial industry trading currencies and bonds, Mr. Manoogian made the transition to selling enterprise software. After a quick and successful year at Oracle and Retek back in 2000, Mike started as a Vice President of Sales at Planalytics where he has helped accelerate the use of Business Weather Intelligence in retailing, consumer packaged goods and other weather sensitive sectors.

Planalytics at NRF 2008

Planalytics will be exhibiting at the National Retail Federation's (NRF) 97th Annual Convention and Expo, January 13-16. Retail's "Big Show" is held at the Jacob K. Javits Convention Center in New York City where retailers can learn more about Planalytics Business Weather Intelligence Platform by visiting Booth #637.

About Planalytics

Planalytics Inc. (www.planalytics.com) is the singular global source of Business Weather Intelligence(SM) -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.

Source: Planalytics Inc.

CONTACT: David Frieberg of Planalytics Inc., +1-610-407-2905, dfrieberg@planalytics.com

Web site: http://www.planalytics.com/

All Topics