Philosophy Deploys Coremetrics to Optimize Its Search and Marketing Campaigns |
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Coremetrics
1840 Gateway Dr.
San Mateo, CA, 94404
USA
Press release date: February 21, 2006
Leading Cosmetic Retailer Selects Coremetrics for Dedicated Client Services and Proven Results in Building Successful Search and Marketing Campaigns
SAN MATEO, Calif., Feb. 21 / -- Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, today announced that Philosophy has deployed Coremetrics to understand visitor behaviors and better target marketing campaigns to reach high-value customers. Philosophy plans to take advantage of Coremetrics' detailed behavioral data to optimize search campaign performance, marketing initiatives, and merchandising opportunities for its online business at www.philosophy.com. Philosophy is a skin care and cosmetic innovator endorsed by doctors, celebrities, and its own customers. It is a lifestyle brand that celebrates feeling well and living joyously.
"Coremetrics will be set-up as the 'brain' of our online operations," said Michelle Thomas, e-business strategist at Philosophy. "From a marketing perspective, we are excited to have comprehensive data to better understand and target our customer base. We look forward to the value our dedicated analyst brings to the online marketing process and their assistance in determining strategies for future marketing, search, and cross sell efforts," Thomas concluded.
Coremetrics is the only hosted web analytics and precision marketing solutions provider with a client services team that performs like an outsourced strategic advisor offering industry experience and a deep understanding for improving online results. Philosophy chose Coremetrics over other solutions because of its industry leadership, dedicated client services team, and proven track record with top 100 retailers. This level of credibility was a prerequisite for Philosophy's selection of Coremetrics as a trusted business partner.
The company also plans to leverage Coremetrics Intelligent Offer, a closed loop solution for determining effective recommendations based on a complete history of online consumer behavior, to offer the most relevant products. For example, with Coremetrics, Philosophy will understand the browsing behaviors of a customer that searched for a particular shampoo product and automatically offer the shampoo gift set attributed as a popular complimentary item.
Philosophy has been endorsed by doctors, celebrities and most importantly their customers. Philosophy wants to inspire people to live a better life by being better to oneself. Philosophy is an international skincare and cosmetic company founded in 1996 and headquartered in Phoenix, Arizona.
About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit coremetrics.com/privacy.
Source: Coremetrics
CONTACT: Adriana Gascoigne of LEWIS PR, +1-415-992-4424, or adrianag@lewispr.com, for Coremetrics
Web site: http://www.coremetrics.com/
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