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Philips X-tremeVision Headlight Bulb Puts Up to 100% More Light on the Road

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Philips Automotive Lighting, NA
34119 W. 12 Mile Rd.
Farmington Hills, MI, 48331
USA



Press release date: October 28, 2013

- Offers drivers maximum performance and nighttime driving visibility

Farmington Hills, MI…  Philips Automotive North America, a division of Royal Philips (NYSE:PHG), offers its X-tremeVision Headlight Bulb for drivers that want the maximum lighting performance available. The Philips X-tremeVision is the brightest and most powerful bulb in Philips Automotive’s recently launched line of premium upgrade headlight bulbs. It delivers up to 100% more light than standard Halogen bulbs, providing drivers with maximum performance and nighttime driving visibility. Philips X-tremeVision headlight bulbs are street legal and DOT approved. They are designed to deliver the same quality as Original Equipment.

Philips X-tremeVision is made for drivers who want to put more light on the road, so they can see obstacles better and hazards sooner. This helps provide the extra margin of safety and visibility that drivers need.

According to Dennis Samfilippo, General Manager, Philips Automotive, “Our upgrade portfolio represents a refinement of the Philips ‘go to market’ strategy. After conducting extensive category management analysis and seeing the complex proliferation of bulbs on the market, we felt that our customers would benefit more by having simple choices based on their lighting needs.”

Philips X-tremeVision bulbs are available in 9003, 9004, 9005, 9006, 9007, 9008/H13, H7, and H11 configurations.

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Philips X-tremeVision headlamp bulb delivers up to 100% more light than standard Halogen bulbs, providing maximum performance and nighttime driving visibility.

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philips.com/automotive

For more information about Philips X-tremeVision Upgrade Headlight Bulbs, visit: www.philips.com/automotive  or call 1-800-257-6054

About Philips Automotive
From high performance lighting that improves driver safety, to lighting designed to enhance the style of your ride, Philips offers automotive lighting that will help you make the most of your driving experience.  All Philips Automotive products incorporate the leading edge lighting technology and original equipment quality that have made us the first choice of car manufacturers around the world.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Media Contact:
Ann-Marie Hines
Sr. Marketing Manager
Philips Automotive, NA
34119 W. 12 Mile Rd.
Farmington Hills, MI 48331
Tel: (248) 957-4085
Email: ann-marie.hines@philips.com
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