Peugeot Launches Hyper-Local Advertising Campaign with NAVTEQ LocationPoint(TM)
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Press release date: April 12, 2011
First European Automotive Brand to Leverage NAVTEQ's fast-growing LocationPoint Ad Network
PARIS - NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has announced that Peugeot is running a first-of-its kind campaign on NAVTEQ LocationPoint, one of the fastest growing hyperlocal mobile ad networks in the world. NAVTEQ LocationPoint delivers ads and offers to on-the-go mobile phone users as they approach local retailers. Ads feature built-in calls to action such as "click to map" to guide users step by step to the retailer's location.
The Peugeot campaign is unique in that it is the first time a major automotive brand is leveraging LocationPoint to connect with potential customers. The ads invite mobile users to detour to their local Peugeot dealer to test drive the sleek, compact Peugeot RCZ--enticing them with a special lease deal of 299 Euros per month. The campaign targets users as they approach one of 428 Peugeot dealers across France.
"The choice of medium reflects the technological spirit of the brand and the campaign complements the overall communication plan for the RCZ," explained Marc Giulioli, Marketing Director Peugeot France. "The ability of NAVTEQ LocationPoint to generate traffic into the dealerships by targeting and engaging people on-the-go as they near points of purchase is a very powerful marketing tool."
NAVTEQ is a leading aggregator of top quality ad inventory that spans devices, apps, and global regions. Ads are delivered with built-in features such as: "click to map", "click to route", "click to call", which make it easy for consumers to go, shop, buy, or save coupons for later use. LocationPoint ads resonate with consumers, deliver a stronger return on investment for advertisers and offer greater opportunity for publishers to monetize high value content.
"Peugeot now joins a growing number of global brands from a diverse range of industries which are taking advantage of this compelling and effective advertising medium," added Bruno Bourguet, senior vice president, EMEA Sales, NAVTEQ. "Our aggressive expansion programme has paved the way for the NAVTEQ LocationPoint Advertising network to provide brand advertisers with large-scale audience reach. It is a great step forward for a leading name such as Peugeot to recognise the exciting new dimension which location brings to mobile advertising."
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.
For more information on NAVTEQ Media Solutions, please visit www.navteqmedia.com or follow us on Twitter at @NAVTEQMedia.
Present in 160 countries with 10,000 contact points, Peugeot combines rigorous standards and exciting ideas all over the world. In 2010, its bicentenary year, Peugeot consolidated its position as the leading French car maker worldwide and moved up a place in the global league table of car makes (9th) selling 2,142,000 cars. Peugeot is the only make to deploy an overall mobility offer with passenger and utility vehicles, scooters, bicycles and a wide range of services including its "Mu by Peugeot" free choice mobility service.
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