Pantech Celebrates Christmas Holidays in Argentina with Its PG-1410 |
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Pantech
11240 Warland Dr.
Cypress, CA, 90630
USA
Press release date: December 18, 2006
The PG-1410 has been selected for one of the Christmas special packages by CTI Movil
Pantech plans to increase its presence in Argentina to secure 10% market share by 2007
SEOUL, December 18, 2006: Pantech Co., Ltd., Korea's leading mobile phone manufacturer, announced today that its PG-1410 has been selected for one of the Christmas promotional packages by CTI Movil, the Argentine affiliate of American Movil - the largest mobile carrier in Latin America.
CTI Movil will launch a promotional event in time for the Christmas holidays, backed by one of Disney's popular movies . For this event, CTI Movil has chosen Pantech's PG-1410 and Nokia 3220 as a part of strategy to maximize its sales during the peak season for handset sales in Argentina.
Accordingly, Pantech will offer the limited special edition of PG-1410 until the end of December. The limited special packages wrapped with the poster image of come in a DVD of the movie and a variety of free-downloadable wireless contents such as wallpapers sourced from the movie.
Keon C. Kim, Senior Vice President of Overseas Marketing, Pantech Group, said: "Selected for one of the Christmas promotional packages of CTI Movil means the carrier has acknowleged Pantech's technology and competeny in mobile phone sector and the strategic partnership between the two companies as well." "Pantech will continuously move forward to enhance its presence in Argentina and to position itself as a true leading mobile handset manufacturer," added Mr.Kim.
The PG-1410, launched early this year, is one of the best selling bar-type camera phones. The slim handset mounted with a VGA camera features 75g in weight and 12.8 mm in thickness. More than 1 million units have been sold in Latin America since its first debut in the summer last year.
Pantech has become the sixth best-selling brand in Argentina since its first entry into the country late 2005. The company expects to reach up to 6 percent of market share in the Argentine mobile phone market by the end of 2006 and plans to expand its market share at least up to 10 percent by the end of 2007.
About Pantech: Pantech, through its affiliates - Pantech Co., Ltd., Pantech&Curitel Communications, Inc. and Pantech C&I Co. - is one of Korea's top three mobile handset makers and is the seventh largest handset manufacturer in the world. Pantech has been responsible for a number of breakthrough innovations in the mobile technology sector, including the introduction in 2004 of the world's first fingerprint recognition camera phone, as well as award winning camcorder, MP3 and DMB phones. In 2005, Pantech affiliate Pantech&Curitel Communications acquired SK Teletech Co., the handset manufacturing arm of SK Telecom, the number one mobile network operator in South Korea. The SKY brand, originally marketed by SK Teletech as the most popular premium handset brand in South Korea, has since become part of the Pantech brand portfolio. Pantech markets its products under the SKY and Curitel brands in the domestic Korean market and under the Pantech brand overseas. Pantech collectively has approximately 3,500 employees and 21 regional sales offices worldwide. For more information on Pantech, please visit www.pantech.com.
Media Contacts:
Young Cheol Ahn ycheolan6667@pantech.com +822-2030-1912
Yuin Yang sweetyuin@pantech.com +822-2030-1934
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