Panasonic Security Systems Offers New Product Catalog
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Secaucus, NJ (October 5, 2006) - Panasonic's customers and sales channel partners will be pleased when they take a first look at the new Panasonic Security Systems 2006 catalog. With a complete redesign both inside and out, the new catalog is more informative and more functional, clearly stating the company's strategic direction.
Strategic product listings are supplemented by their print ads to reinforce the connection. In addition, the new catalog has a look that would not be out of place on a corporate annual report, an unusual direction for a product catalog and one that fits perfectly with the forward-thinking direction the company is taking.
"We knew we were doing something really different with this catalog," said Julianna Benedick, Group Manager of Marketing for Panasonic System Solutions Company (PSSA). "It is exciting to be able to offer our customers something as functional and strategically-oriented as this book."
Product sections have been organized strategically, with much more information on individual product groups. The entire Panasonic range of IP-based solutions are depicted, ranging from the economical line of IP devices used primarily in secondary applications for remote monitoring and small office/home office use, to the company's leading line of i-Pro Series of intelligent and professional IP/networking devices.
It is the company's current "we get IT!" marketing theme and i-Pro advertising campaign that provided the design and format of the catalog. The "we get IT!" icon has become widely recognized throughout the industry as a symbol of Panasonic's Intelligent Technology and Information Technology and serves as the sole identifier on the front cover. "We knew we wanted to develop a catalog that followed the look and feel of our new marketing campaign," said Benedick. "Based on the positive recognition and feedback we have received, it was clear that this was a format that communicated our message while conveying the direction the company is taking with our line of network-based video surveillance solutions."
Interested customers may request a copy of Panasonic's 2006 catalog by visiting www.panasonic.com/security, or calling 1.866.726.2288.
About Panasonic
Panasonic System Solutions Company, Unit of Panasonic Corporation of North America, is a world leader in analog and IP video surveillance solutions through its Panasonic Security Systems division. Core, cutting-edge technology developments include Super Dynamic III with intelligent camera features, and expanding networking capabilities of the i-Pro Series of intelligent and professional IP products. Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE:MC) of Japan. Information about Panasonic Security Systems is available at http://www.panasonic.com/security.
Additional company information for journalists is available at http://www.panasonic.com/pressroom
EDITORIAL CONTACTS
Sara Greenberg / LRG Marketing
phone: 845 358 1801
fax: 845-358-1899
e-mail: sgreenberg@lrgmarketing.com
