Operators Embrace Novarra's Vision(TM) Server Platform for Seamless Off-Portal Internet Services |
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Novarra, Inc.
One Pierce Place
Itasca, IL, 60143
USA
Press release date: February 13, 2007
Vision Server v6.0 Showcased at 3GSM World Congress 2007
BARCELONA, Feb. 13 // -- Novarra, the leading provider of next-generation mobile internet platforms, announces a suite of features enhancing the open-browser support capabilities of its Vision Server platform. Open-browser support is critical for operators to deploy a unified portal and off-portal web experience to effectively expand existing WAP offerings. Novarra's Vision Server v6.0 provides the most advanced carrier-grade solution for content transformation and is commercially available on 120+ deployed WAP, i-mode and HMTL browsers. Operators globally, attracted by this unique open architecture solution, are now launching broad-scale internet services on mass-market handsets -- a move that will drive rapid customer adoption and a significant boost to data ARPU in 2007.
Novarra's carrier-grade content transformation server platform delivers an industry- leading user experience by combining the benefits of content adaptation, acceleration, and optimization in a single platform. With open- browser support, the server delivers an optimized user experience to any industry-standard browser. Vision Server 6.0 is the industry's only server platform with dynamic support for industry browsers as well as Novarra's high performance HTML micro-clients (Java, BREW and C++) which boost consumer usability across certain handset categories.
The success of operators' mobile internet strategies is dependent upon combining the revenue opportunities from existing branded WAP portals and new internet-based services, marketable to 80% of their customer base. Open-browser support and the usability features of Version 6.0 lead to quick adoption across existing handsets on both 2.5G and 3G networks. Leading operators are trialing Novarra's open-browser capabilities with launch plans in 2007, marking a significant breakthrough in delivering full internet on mobile.
"With our mature solutions, operators are able to light up their existing customer base with internet access in a matter of weeks," said Randy Cavaiani, VP of Marketing at Novarra. "The broad appeal of the web is going to drive consumer value and growth in data ARPU for the mobile industry."
The open-browser enhancements of v6.0 include: o RSS discovery and personalisation o WAP, WML enhancements including WCSS, bullet lists o Content download o Adaptive, auto-navigation (one-click-view) o Enhanced content identification and prioritisation o Operator configurable dynamic dashboard
Novarra's Vision Server v6.0 builds upon six years of development and successful commercial deployments and consumer satisfaction. Video content and Adobe(R) Flash(R) technology support is available in beta, for demonstration at Novarra's stand. Novarra is showcasing Vision Server v6.0 at the 3GSM World Congress 2007 (Hall 2, level 1 - Stand D35).
About Novarra
Novarra is the leading provider of high performance next-generation wireless platforms for operators and content providers to create new internet- based services and revenue streams. Novarra developed the industry's first server-client architecture for web content transformation and network optimisation designed for mass-market, high volume mobile consumer deployments. Operators select Novarra's open standards-based platforms to deliver a superior mobile user experience for services like full rich web, search, premium portals and personalisation. http://novarra.com/
Novarra and Vision are trademarks of Novarra, Inc. Adobe and Flash are trademarks of Adobe Systems, Incorporated.
Novarra Contacts:
Tina Bush Novarra Inc. tbush@novarra.com +1 630 773 7295
Source: Novarra Web site: http://novarra.com/
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