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Ogo Brings ICQ to the Mobile Masses

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(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

IXI Mobile
275 Shoreline Drive, Suite 600
Redwood City, CA, 94065
USA



Press release date: January 16, 2007

REDWOOD CITY, Calif., Jan. 16 /- IXI Mobile and ICQ® announced today that IXI Mobile will begin to offer ICQ instant messaging services to their customers in January 2007. Under the agreement, IXI is authorized to extend its current mobile messaging platform to the ICQ services, bringing them to the mobile masses leveraging ICQ strong market presence in several markets. IXI Mobile's Ogo Product and associated services take the ICQ robust interaction to the streets, enabling their end users to take ICQ with them wherever they go.

"We are delighted to partner with ICQ on this service," said Amit Haller, President and CEO of IXI Mobile. "We are always looking for ways to extend the portfolio of services we can offer to our customers, who are either cellular operators or Internet Service Providers, which in turn allows them to attract more users, and offer a more complete, robust experience to these users.

"At the end of the day, it's all about the users' expectations of what their Instant Messaging experience should be like. That expectation level was set by the PC. Together with ICQ, we brought to market what we believe is the closest IM experience in the mobile world to the PC, with the added benefit of continuous connectivity and presence awareness," continued Haller.

"We are very excited about the opportunity to launch with IXI Mobile on their Ogo Platform. We believe there is a unique opportunity here, especially since we are starting the cooperation in Germany where ICQ is the largest IM community with almost 7 million active users*. We have a strong brand here and a young, loyal audience of very engaged users," said Orey Gilliam, General Manager, ICQ. "The full keyboard, large screen and ease of use of the Ogo will appeal to our users and entice them to take their experience with them everywhere they go - away from the PC," added Gilliam.

* ICQ internal data, Dec 2007

About ICQ

ICQ is a leading instant messaging service provider with a global online communications community. The company's robust instant messaging software, enhanced communications features and dynamic community are available in 19 languages free of charge at http://www.icq.com/. ICQ and the Flower logo are registered trademarks of AOL LLC in the USA and other countries worldwide. ICQ Devil Factory is a trademark of AOL LLC.

About IXI Mobile

IXI Mobile, Inc. offers solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI Mobile's Ogo devices are designed to improve the mobile user experience and increase mobile voice and data usage. The company provides a turn-key solution to mobile operators and Internet service providers worldwide to launch and support Ogo products.

IXI Mobile is headquartered in Redwood City, California, and has research and development facilities in Israel and Romania. IXI Mobile also maintains regional sales offices. For more information on IXI Mobile, please visit www.ixi.com .

On February 28, 2006, IXI Mobile and Israel Technology Acquisition Corporation (ITAC) (BULLETIN BOARD: ISLTU.OB, ISLT.OB, ISLTW.OB) entered into a definitive agreement pursuant to which a wholly owned subsidiary of ITAC would merge with and into IXI Mobile, with IXI Mobile surviving the merger and becoming a wholly owned subsidiary of ITAC. Upon consummation of the merger, ITAC will change its name to IXI Mobile, Inc. and IXI Mobile will change its name to IXI Mobile (USA), Inc.

About Ogo

The Ogo family of devices delivers popular applications, including email, instant messaging, SMS, RSS, voice and Web browsing on optimized, easy-to-use handheld devices for a true on-the-go mobile messaging experience. Ogo was launched in the United States by AT&T Wireless (now Cingular Wireless), Switzerland by Swisscom Mobile, Turkey by e-kolay.net., Germany by 1&1, and Uruguay by ANCEL. More information on Ogo is available at: ogo.com.

CONTACT: Dror Liwer of IXI Mobile, Inc., +1-650-551-0600.

Source: IXI Mobile, Inc.

Web site: http://www.icq.com/

Web site: http://www.ixi.com/
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