Ocular Announces Reseller Alliance with Densitron Technologies


Densitron to resell Ocular's full portfolio of display and touch panel products

London, United Kingdom and Dallas, TX (November 4, 2010) - Ocular announced today that they have executed a reseller agreement with Densitron Technologies. This alliance will expand Densitron' s existing touch panel and display product portfolio and provide a strong sales and support channel for Ocular's leading-edge touch products and display solutions in Europe, India, Taiwan and Japan.

"We are very excited about this new relationship," said Phil Spivey, President and CEO of Ocular, "Densitron has years of experience and expertise in display technologies and an established sales and support infrastructure. I believe the combination of their expertise, and Ocular's industry leading products and experience with product customization, creates a powerful value proposition for customers."

"After only a few discussions with Ocular, it became obvious that adding Ocular's products to our portfolio would be beneficial for Densitron and our customers. Ocular has proven to be an industry leader with next generation touch panel solutions and continues to lead the touch panel market with innovative products. With our strong marketing position in Europe and the Far East we believe the addition of Ocular products to our overall solution set enables Densitron to develop the best possible solutions to meet our customers' needs," said Grahame Falconer, Chief Executive of Densitron Technologies.

The display industry will be positively impacted by this relationship. Additional technical support, customer service and product offerings will be a direct result of this alliance. Superior touch panel options with proven distribution channels and touch panel knowledge will lead this industry into the next generation of products.

Visit Densitron and Ocular at the upcoming ELECTRONICA show in Munich. Products will be featured in Hall A3 Booth #251.

About Densitron

For over 30 years, Densitron Technologies plc has been a leading global company in the information display technology sector. Our corporate vision remains true to the core beliefs established in the 1970's: Innovative product design, Quality engineering, integrated customized solutions. Today we operate in 35 countries worldwide, providing a focused and unrivalled service for a growing customer mix that seeks individual solutions in the areas of product display technologies such as TFT displays, liquid crystal display, graphic displays, organic led display LCD backlights, touch screens, etc. We work collaboratively with our clients to deliver an end-to-end service from product conceptualization, design, manufacture and installation, globally. Densitron Technologies provides Display solutions to major organizations worldwide. It adds value by providing Electronic, Electrical and Mechanical expertise leveraging our Sales engineers and Application Engineers based in key locations worldwide.

About Ocular

Ocular LCD, INC®, headquartered in Dallas, Texas is a leading supplier of industrial touch panels and display products to the embedded technology industry. Ocular's innovative technologies enable equipment manufacturers to quickly bring to market product solutions with leading-edge, touch-enabled display capabilities. In addition to its products, Ocular's extensive knowledge and 20 years of experience allow it to work closely with manufacturers to design display capabilities that meet the unique requirements of their applications, including the demands of extreme environments. Ocular's product realization services can combine customized display and multi-touch products into a fully integrated and tested turnkey product.

Media Contact:

Bob Greenfield,

G&A PR

(972) 254-2887

bob.greenfield@verizon.net

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