Obopay Welcomes New Partners to Growing Mobile Merchant Platform |
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Obopay, Inc.
275 Shoreline Dr., Suite 600
Redwood City, CA, 94065 USA

Press release date: June 21, 2007
Xringer Inc., RIPMobile, Chegg.com, Exit Games, and 4INFO Latest to Partner with Mobile Payments Leader to Promote Offerings and Accept Payments via Mobile Phones
SAN DIEGO, June 21 / -- Obopay, the first comprehensive mobile payment service in the U.S., today announced from the BREW 2007 Conference the addition of several new mobile merchants and application providers to its industry-first and rapidly growing Mobile Merchant Platform. These new partners include innovative wireless community and media services provider Xringer Inc., mobile recycling program RIPMobile, online marketplace provider Chegg.com, mobile gaming platform developer Exit Games, and mobile search and advertising firm 4INFO.
"Every business should be thinking about how they can connect with the consumer via the mobile phone," said Obopay CEO Carol L. Realini. "The mobile phone is about to become a powerful transactional device offering consumers the easiest and fastest way to pay for what they want, whenever they want. The time for merchants to take part is now."
Obopay's Mobile Merchant Platform transforms the mobile phone into a complete marketing, merchandizing and point-of-sale device for more efficient, real-time transactions. Mobile merchants and application providers can integrate with the platform to better engage consumers via their mobile phones and effectively promote and monetize an endless variety of offerings, both digital and physical. Money from purchases is delivered to the merchant instantly.
By utilizing the Mobile Merchant Platform, Obopay partners are facilitating transactions in the following ways: oXringer: One of the premier developers of mobile applications, Xringer is utilizing Obopay to provide retailers, operators and leading brands with the ability to deliver Web-based storefronts on mobile devices as well as to enable shopping, purchasing and point-of-sale mobile marketing directly from consumers' mobile phones. o RIPMobile: One of the largest recyclers of cell phones in North America, RIPmobile allows consumers to get paid for sending in their old cell phones-up to $150 per phone. RIPmobile tapped Obopay as the easiest way to pay consumers for phones they choose to send in for sale or recycling. o Chegg.com: Creator of a college-focused marketplace where students can buy and sell items such as school books and other items, Chegg uses Obopay to pay its nationwide network of student representatives. Obopay is also used by these student reps to buy and sell goods on college campuses. o Exit Games: By incorporating Obopay into Exit Games' Neutron multiplayer mobile gaming platform, Exit Games can enable developers and publishers to provide in-game micro-billing and transactions. This allows publishers to merchandize additional content to users playing games on their mobile phones. o 4INFO: By working with Obopay, 4INFO, a mobile search, publishing and advertising company, can allow its advertising partners to sell goods and services from within SMS-based advertisements.
Obopay will demonstrate its platform with the latest partner integrations throughout the BREW 2007 Conference in booth #79.
About Obopay Obopay, Inc. (http://www.obopay.com/) is the leading service provider for payments over mobile phones. Only Obopay delivers instant and effortless payment solutions that allow consumers, merchants, banks and carriers to easily embrace the power and convenience of instant mobile payments. The company is bringing mobile payments to more consumers through many industry-first alliances, including America Online and Citi. Obopay is a 2007 Fierce 15 Wireless Company headquartered in the Bay Area with operations in Bangalore, India.
About Xringer Xringer Inc. is a leading provider of mobile technology solutions and products, including: mobile entertainment applications; m-commerce applications; content and technology solutions for wireless operators; application development and hosting for leading entertainment firms worldwide. Xringer's suite of mobile products includes BREW, JavaME and WAP applications which are currently provided to wireless carriers in Australia, Latin America, Europe and the United States. Xringer's products include Xringer Real mastertones, CrazeePix wallpapers, Sudoku the puzzle game, and Xringer en Espanol. Xringer's latest product is BackstageXtra, a mobile music discovery and community application that delivers a full range of music related content and rich interactive features to wireless subscribers, including: streaming music & video; images, concert search, lyrics, news & blogs, etc.. Xringer also serves leading brands with comprehensive white label and customized technology solutions for bringing content, media and web-based assets to wireless markets.
About RIPMobile RIPMobile is a division of CollectiveGood Inc., developing innovative new ways to motivate recycling by offering a innovative reward systems. CollectiveGood is the nation's premier mobile phone recycling company, converting idle, yet functional mobile phones back into reuse in the developing world. CollectiveGood refurbishes and recycles mobile phones in an environmentally friendly manner. The company also collects pagers, PDAs and ink jet cartridges at more than 1500 locations throughout North America. For more information visit http://www.ripmobile.com/.
About Chegg, Inc. Chegg, Inc., a local student classifieds company geared to service student college communities across North America, is an online place where students meet to buy and sell things they need while in school. Online since 2003 and Incorporated in 2005, Chegg is now available at more than 2,000 campuses across the U.S. Chegg users put millions of dollars of product on the website every semester. Chegg is headquartered in Santa Clara, CA
About 4INFO 4INFO (http://www.4info.net/) is a leading provider of SMS/Text messaging technology that connects companies with their mobile audiences. The 4INFO SMS Publishing Platform gives publishers the easiest, most trusted means to mobilize and monetize their content. The 4INFO SMS Ad Marketplace gives marketers the only opportunity available today to connect with mobile audiences via targeted, relevant SMS advertising. 4INFO's consumer suite of mobile services provides real-time access to sports scores, stock quotes, 411, weather updates, horoscopes and a host of other information and entertainment services. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson, Sand Hill Capital, and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif. Learn more at http://www.4info.net/.
About Exit Games Exit Games is a software provider for mobile entertainment platforms. The core product Exit Games Neutron is the leading mobile multiplayer solution, connecting mobile operators and users all over the world. Clients and partners of Exit Games are leading publishers, developers and mobile communications companies like THQ Wireless, Ifone, SkyZone, UIEvolution, Fremantle Media, Verizon, Cingular, Sprint, Softbank, Vodafone, T-Mobile, Qualcomm, Sony Ericsson, Siemens. Exit Games was founded in 2003 on venture capital funding and maintains branches in San Francisco, CA / USA and Hamburg, Germany. For more information and printable images, please visit our website: http://www.exitgames.com/.
Source: Obopay, Inc.
CONTACT:Crisel Ortiz of MSR Communications, +1-415-989-9000, chris@msrcommunications.com, for Obopay
Web site: http://www.obopay.com/ http://www.ripmobile.com/ http://www.4info.net/ http://www.exitgames.com/
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