OKI Europe Targets Micro-Business Sector with Comprehensive Range of New Desktop Products
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New single and multi-function devices enable OKI Europe to provide a reliable, affordable solution to meet every SMB need
Egham, UK - OKI Europe has launched a range of new products designed to meet the particular needs of the growing micro-business sector. With the addition of the new products, including colour and mono single function (SFP) and mono multi-function (MFP) devices, OKI now has a solution to meet the precise needs of all small and medium sized businesses (SMBs).
This major development is a critical element in OKI's mid-term plan to double unit printer sales in EMEA, as it creates the opportunity to significantly increase the company's footprint in an important part of the SMB market.
The new products are specifically designed to help micro businesses to print smarter by doing more with less. They provide the flexibility to meet their business objectives by printing what they need when they need it - by printing in-house. "The micro-business sector, defined as those businesses employing ten employees or less, plays a key role in the European economy," confirms Terry Laidlaw, OKI Europe's Managing Director.
"According to the latest analysis by the European Commission (Eurostat 2011), more than nine out of ten businesses in the EU are micro-enterprises and they employ nearly 30 per cent of the region's workforce."
Full business functionality
The new desktop products offer broad and cost-effective B2B functionality, including network capability, PCL compliance and duplex printing, enabling even the smallest businesses to compete more effectively with their larger competitors. The extended OKI range includes:
o Colour single function (SFP)
The addition of two new A4 products, the C301dn and the C321dn, completes OKI's colour SFP range, which now covers all customer needs, from home office to departmental and where the key purchasing criteria is low acquisition cost.
The C301dn and C321dn offer a compact footprint and are ideally designed for micro to small office environments where space is at a premium. They also allow the user to bring more print tasks in-house, by providing professional quality on a wide range of different media, ranging from business cards, DVD/CD covers and promotional banners to brochures and booklets.
The C822 completes OKI's A3 colour SFP range, covering the needs of micro-businesses requiring high quality A3 colour output with a low upfront acquisition cost and the ability to print their day-to-day business documents as well as promotional customer-facing materials in-house.
"We have designed the new products around the micro-business user's need to both save on print costs and present a professional image to the marketplace," says Laidlaw. "With a small number of users, print speeds are less important than low upfront acquisition costs, reliability and flexibility."
o Mono multi-function (MFP)
The new MB441, MB451 and MB451w join OKI's range of successful mono MFPs. They are designed to offer the cost and space-saving benefits of combining print/fax/copy/scan capability within a single compact device to the smallest business user without compromising on quality.
The new products extend OKI's range of A4 Mono desktop MFPs offering greatly-enhanced performance and outstanding software utilities, eco functions and standard features including an RADF-enabling scan, copy and fax of two-sided documents, reducing costs and energy consumption.
o Mono SFP
The B401d/dn adds to the existing products in the OKI portfolio of A4 mono SFPs, meeting the requirement for full business functionality combined with low acquisition cost. As a result, they are the perfect products for the micro-business.
Greener products to save money
All the new OKI products targeted at micro-business users offer improved environmental performance through reduced power consumption with Auto-Off mode, saving on energy costs.
The products automatically shut down when the device has not been in use for a certain duration. Reducing energy consumption to less than 0.5W
"Our new products allow the micro-business user to bring more printing in-house, saving time and money," says Laidlaw. "At the same time, each model comes with a three-year warranty, giving the user peace of mind that it will be fully reliable and support them to concentrate on their core business."
About the C301dn/C321dn
Product specification/features
Print speed: 22ppm/20ppm Mono/Colour
Duplex and Network
GDI (C301dn) PCL (C321dn)
Memory:
o C321dn: 128MB (std)/640MB (max)
o C301dn: 64MB (std)/64MB (max)
Paper handling:
MPT 100 sheets
1st tray 250 sheets
Consumables:
Toner Mono 1.5K Colour, 2.2K
Drum Up to 30K in mono, or up to 20K in colour
Starter toner 0.75K CMYK
About the C822
Product specification/features
Print speed: A4 23ppm (colour/mono) A3 13ppm (colour/mono)
Resolution: 1200 x 600dpi
Paper capacity: 400 (max. 930)
Max paper weight: 220gsm (first tray, 256gsm MPT)
Max paper size: A3 max banner 297mm x 1320.8mm
Duplex: Standard C822dn, Optional C822n
Time to first page: 14 seconds (colour/mono)
Power consumption: Deep Sleep mode: Less than 1W, Auto-Off mode: Less than 0.5W
Toner capacity: 7k (mono), 7.3k (colour)
About the MB441, MB451/MB451w
Product specification/features
Type: Print/scan/copy (MB441), Print/scan/copy/fax (MB451/MB451w)
Print speed: 29ppm Duplex and Network
Memory: 256MB
Paper handling:
RADF 50 sheets
MPT 1 sheet MB441 100 sheets MB451/MB451w
1st tray 250 sheets
Consumables:
Toner standard 1.5K
Toner High 2.5K
Drum: 25K
Starter Toner 1K
About the B401d/dn
Product specification/features
Print speed: 29ppm
Duplex and Network
Memory: 64MB
250 sheet paper capacity
Consumables:
Toner 1.5K
Toner High 2.5K
Drum: 25K
Start Toner 1K
About OKI Europe
OKI Europe is a division of OKI Data Corporation, a global business-to-business organisation dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today's and tomorrow's businesses. OKI Europe's annual group turnover accounts for over 50% of OKI Data Corporation's group turnover.
The company is well-established as one of Europe's leading printer brands, in terms of value and units shipped. OKI Europe's award winning, product portfolio comprises six distinct segments: Colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as Serial Dot Matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Established in 1990, today OKI Europe employs approximately 1,100 people in 21 production sites and sales offices and is represented in 60 countries throughout the EMEA region.
OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan's first telecommunications manufacturer.
Media Contacts:
OKI Europe Ltd: Pamela Ghosal: Pamela.Ghosal@okieurope.com, + 44 (0)208 2192127
