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Nordic Semiconductor Confirms Design Partners for Mobile World Congress 'Nordic Is All Around You' Demonstrations

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Nordic Semiconductor ASA

Skøyen, Oslo, 0213, Norway

Original Press Release

Nordic Semiconductor Confirms Design Partners for Mobile World Congress 'Nordic Is All Around You' Demonstrations

Press release date: February 24, 2014

Nordic Semiconductor Confirms Design Partners for Mobile World Congress 'Nordic Is All Around You' Demonstrations

BARCELONA, Spain  -

Ultra low power (ULP) RF specialist Nordic Semiconductor ASA (OSE: NOD) today confirms details of demonstrations it will be hosting on its booth (Hall 6 Stand 6H20) at Mobile World Congress (MWC) held in Barcelona, Spain, from February 24 to 27, 2014.

Nordic's theme for MWC is "Nordic is all around you", which underlines the rapid adoption of its nRF51 Series Bluetooth® low energy and ANT+™ solutions by companies across the globe.

The design partners demonstrating on Nordic's booth are:

        - Kontakt (http://kontakt.io) demonstrating a beacon built around Nordic's nRF51822;
        - Leica Geosystems (http://www.leica-geosystems.com) exhibiting the DISTO D810™
          touch, a handheld laser distance meter which is a finalist in the Bluetooth
          Breakthrough Awards 2014;
        - Blue Maestro (http://www.bluemaestro.com) showing its Tempo Smart
          Temperature Sensor, that logs temperature in its memory which users can access 
          from their mobiles;
        - Mio (http://www.mioglobal.com) showing the Mio Link, a heart rate monitor in a
          wristband that transmits data via ANT+ and Bluetooth Smart;
        - Matilde (http://ma-tilde.com) demonstrating Bluetooth Smart "Glasses"         
          communicating with a smartphone;
        - Moff (http://www.moff.mobi) demonstrating an interactive toy with sound & voice
          effects using its own app;
        - 4iiii (http://4iiii.com) showing its new Liiiink product range that
          employs ANT+ and Bluetooth Smart for use cases like activity tracking;
        - Adidas miCoach (http://micoach.adidas.com) demonstrating
          miCoach Speed_Cell and miCoach X_Cell - the first devices to provide athletes with a
          complete training system;
        - GN ReSound (http://www.gnresound.com) showing the world's first "Made for
          iPhone®" hearing aid offering direct, stereo sound streaming from Apple's mobile
          products;
        - Connectedevice (http://www.connectedevice.com) demonstrating a solution
          based on a Nordic chipset to create a connected watch that can communicate with 
          iOS 7 and Android 4.3 platforms;
        - Dayton (http://www.dayton.com.hk) exhibiting Bluetooth low energy heart rate monitor,
          bike combo sensor, key fob, and portable control display device;
        - OSM (http://www.osmglobal.com) showing accessories that personalize, protect, and
          add functionality to products to enhance personal interaction;
        - National (http://www.national.com.hk) demonstrating smart wrist-wearable GPS, 
          smart optical heart rate, smart analog watch and smart gear with OLED display;
        - Airfy (http://www.airfy.com) demonstrating Bluetooth low energy beacons and Wi-Fi
          technology with a focus for retail applications.

"The capabilities of Bluetooth Smart and ANT+ interoperable wireless technologies -- coupled with our development tools which allow companies with little or no RF knowledge to take advantage of ultra low power wireless connectivity -- is spawning an incredible range of innovative applications that are entering the market at an unprecedented rate," says Geir Langeland, Nordic Semiconductor's Director of Sales & Marketing.

Specific times and dates of the design partner demonstrations can be found at
http://www.nordicsemi.com/eng/Events/MWC-2014.

About Nordic Semiconductor ASA

http://tinyurl.com/NordicSemi

Nordic Semiconductor

Contact: Marketing contact: Anne Strand, Phone: +47-22-51-10-62, E-mail: Anne.Strand@nordicsemi.no

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