ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

New Videos on BrassCraft YouTube Channel Demonstrate Best-Practice Plumbing Installation

Print | 
Email |  Comment   Share  

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

BrassCraft Manufacturing Company
39600 Orchard Hill Place
Novi, MI, 48375

Press release date: April 11, 2011

NOVI, Mich., April 11, 2011 - BrassCraft Manufacturing Company has launched a YouTube channel featuring detailed videos of common plumbing installations. The videos offer a popular medium for step-by-step instruction in modern plumbing applications.

"The dynamics of the market along with the changing demographics of our customer base, the plumber, challenges us for new ways to communicate", explains Patty Stinson, Director of New Products and Innovation. "The need to focus on the plumber has never been more apparent and is the core of our strategy. Many online videos lack the comprehensive detail, technical precision, and clarity that plumbing instructions demand. These videos provide the BrassCraft customer with straightforward information many other videos overlook."

Adds Mark Labadie, Vice President Information Systems, "This is another collaboration initiative between Marketing and IT using technology to enhance the message, strengthen the brand, and provide stronger ties between BrassCraft and the plumber."

The BrassCraft YouTube channel will cover topics including:

o How to Install a Compression Valve
o How to Install a New Solvent Weld Valve into a CPVC Supply Line
o How to Install a Gas Appliance Connector with an Excess Flow Valve
o How to Install a PushConnect Valve
o How to Install a PEX Valve
o How to install an Iron Pipe Valve

The videos are a valuable addition to the resources BrassCraft provides for customers. For example, BrassCraft has applied a QR (quick response) barcode to product packaging and other marketing materials. This allows customers to simply scan the barcode with a compatible smartphone to instantly launch YouTube for easy access to a menu of available installation videos.

Trade school instructors and their students will also benefit from viewing the new BrassCraft installation videos.

Professionally filmed in high-definition and employing the highest production values, each BrassCraft video begins with an overview of components, tools and supplies needed for the job. Installation is presented step-by-step, including conditions commonly encountered, then proper testing of the successful installation.

For more information, visit

BrassCraftManufacturing Company, a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets. The company's guarantee to these markets; Committed to Quality - Driven by Innovation is reflected in the thousands of high-reputation plumbing products that are sold under the BrassCraft brand. Founded in 1946, BrassCraft is an international corporation headquartered in Novi, Michigan with manufacturing and distribution facilities around the globe.

SOURCE BrassCraft Manufacturing Company

CONTACT: Geri Kostello, Communications Supervisor, BrassCraft Manufacturing Company, +1-248-374-3906,; PR Contact: Jim Meloche, The Marketing Collaborative, +1-248-376-4076,

Web Site:
Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


Post a comment about this story

(your e-mail address will not be posted)
Comment title:
To submit comment, enter the security code shown below and press 'Post Comment'.

 More New Product News from this company:
Plumbing Tool quickly clears slow/clogged drains.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
BrassCraft Manufacturing Wins Two Gold Distinctions, Three Honorable Mentions, in NRHA 2014 Packaging and Merchandising Awards
BrassCraft Web Site Now Features Wholesaler Locator Powered by Google
BrassCraft Adds Phone-Scanable 2D Barcodes to Packaging, Offering More Customer Info at Point of Sale
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story

Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy

Error close

Please enter a valid email address