New Plastic Packaging Peps up Pulp
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A new family-size plastic packaging is now on shelves for fruit pulp from French food producer Charles & Alice. The pot is part of the strategy to revitalise fruit compote and is produced by RPC Superfos, exhibiting at Salon Emballage 2012 in Paris.
Fruit compotes from the company Charles & Alice hit the French market and stand out as a novelty. Not only are the recipes fresh and new, also the size and the nature of the packaging are innovative and different.
The new way to reach out to customers and retailers has gone through a SuperLock pot of 535 gr. According to Product Manager Aurélie Chauffaille from Charles & Alice, the generous size helps targeting families. She explains: "Our product is for the entire family. It may be shared and savoured together at any time of the day or enjoyed bit by bit. It is a key advantage to set yourself apart from competitors on the market and this exactly what we do by using the 535 gr size - it is completely new in connection with fruit compotes in France."
RPC Superfos has been successful in developing a light weight plastic container with a barrier protection on all surfaces of the packaging. Further, SuperLock is membrane sealed, and the combination of the two ensures an almost non-existent oxygen transmission. The solution has won multiple international awards, for example an IF packaging design award 2012.
Gives an up-to-date sensation
Fruit does not grow all year, so the long shelf life - up to 12 months - that the SuperLock pot guarantees for the compote is crucial. Another positive feature that Aurélie Chauffaile points out is the easy opening and re-closing mechanism of the SuperLock pot: "The twist-off screw-on lid is very user friendly and makes a sound when the lid is closed. It is very much like the one you know from a glass jar, but the general feel and sensation from the SuperLock packaging is more up-to-date in our view and more convenient," Aurélie Chauffaille says and adds: "The pot has given us easier access to be included in the retailers' product range. Retailers like to put the pretty plastic pots with our compotes on shelf catching the eyes of the customers at the stores."
SuperLock® is among the nominees for a Packaging Oscar in the Consumer Goods Section. RPC Superfos exhibits together with three sister companies in the RPC Group at Hall 6 Stand M 108 at Salon Emballage from 19 to 22 November.
Further information, please contact
RPC Superfos
Regional Sales Director Region French
Laurent Morel
Tel. +33 385 32 2755
www.rpc-superfos.com
RPC Superfos is part of the RPC Group and one of Europe's largest manufacturers of injection moulded plastic packaging, supplying high-quality packaging for food and non-food products. RPC Superfos is headquartered in Denmark and has 1,300 employees at 8 production facilities across Europe.
RPC Group - A global force in rigid plastic packaging
