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New Objective and McKinley Scientific Announce a Strategic Co-Marketing Collaboration in High-Performance LC-MS

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McKinley Scientific
33C Wilson Drive
Sparta, NJ, 07871
USA



Press release date: November 27, 2012

SPARTA, NJ and WOBURN, MA - McKinley Scientific, LLC and New Objective, Inc. today announced that they have entered into a strategic co-marketing and development agreement designed to enable and expand key applications for delivery of high-performance LC-MS systems. This includes the financing and support services for mass spectrometry provided by McKinley Scientific and New Objective's industry-recognized nanospray front-end technologies. Together, the firms intend to co-market their products through industry publications and trade shows, and the development of distribution and services to deliver high-end MS solutions.

Paul Corcoran, President and CEO of McKinley Scientific commented that:

"New Objective and McKinley Scientific have enjoyed a close relationship for many years. It was a natural progression for us to combine our collective strengths into a mutually beneficial relationship. Our combined customer focus will yield broader and more powerful solutions with expanded choices, adaptability, and education opportunities. We are very excited to support Dr. Valaskovic along with the wonderful products and people at New Objective."

Dr. Gary Valaskovic, the co-founder and President of New Objective adds:

"I am very pleased to have strengthened and formalized the excellent, long standing relationship between New Objective and McKinley Scientific. Paul Corcoran and McKinley are an outstanding team of individuals dedicated to transforming the business of mass spectrometry and related technologies in the life science marketplace. The combination of New Objective's world class front-end hardware and consumables, with the outstanding finance, sales, and support structure of McKinley Scientific is a winning combination for the customer, one that will enable the development of new markets for both organizations."

About McKinley Scientific LLC

McKinley Scientific, founded in 2000, operates as an asset management and equipment leasing company specializing in scientific instrumentation and products utilized in the pharmaceutical, biotech, clinical and academic marketplace. Services provided by McKinley include equipment sales, rental, training, installation, and service. Based in Sparta, NJ, the company maintains a facility that includes extensive testing and warehouse capability. In addition to the U.S., McKinley has offices in Canada and China. For additional information, please visit www.mckscientific.com.

About New Objective, Inc.

New Objective Inc. Is a privately held company founded in 1997 serving the needs of the mass spectrometry based proteomics market. The company's products include consumables and hardware to enable ultra-high performance mass spectrometry by low-flow electrospray ionization. Today, New Objective maintains its leadership in the areas of nanobore liquid chromatography and nanospray-based mass spectrometry built on a foundation of excellent customer support. For more information, please visit www.newobjective.com.

For additional information, please contact Martin Steel at 973-579-4144 or at martin.steel@mckscientific.com
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