New FMA Structure Places Expositions, Media Under New Vice President Position to Enhance Customer Service
Long-Time FMA Executive Mark Hoper Named to Post
ROCKFORD, ILL., October 11, 2011 - In a move to enhance customer service and ease the purchase of its many product offerings, the Fabricators & Manufacturers Association, International (FMA), has created the new position of vice president of expositions and media and selected long-time FMA executive Mark Hoper to fill the post.
Hoper will be responsible for integrating trade show sales with media sales, and will oversee the ongoing execution of all operations, promotions, editorial quality and financial performance of both areas, which include the FABTECH show and six FMA Communications publications.
"We have over 2,000 customers and more than 50 different products. This strategy to consolidate our sales team members will make us more efficient in serving our customers," said Hoper. "Relative to the FABTECH show, we will continue to work with our partners and the existing sales structure. However, wherever possible, we consolidated the FMA menu of products and services to allow for a more efficient sales process.
"Where a customer may have dealt previously with two or three sales team members, under the new organizational structure they will be able to do business with just one person who can satisfy all their needs - exposition, print, web, sponsorships, and more," added Hoper.
Edward Youdell, FMA president & CEO, said, "FMA's goal is to make its customers more competitive and help them achieve greater profitability and success in their business. By making it easier to do business with FMA, its publications, and the FABTECH trade show, we can serve our customers as a more strategic business partner. Under Mark's leadership this will happen."
Hoper has been with the FMA for 22 years, most recently serving as director of expositions for the past 15 years. He is a Cedar Rapids, Iowa native and business management graduate of Luther College in Decorah, Iowa.
About FMA
Rockford, Ill.-based Fabricators & Manufacturers Association, International (FMA) is a professional organization with nearly 2,300 members working together to improve the metal forming and fabricating industry. Founded in 1970, FMA brings metal fabricators and fabricating equipment manufacturers together through technology councils, educational programs, networking events, industry trade publications and the FABTECH® trade show. FMA also has two technology affiliates: the Tube & Pipe Association, International (TPA), which focuses on the unique needs of companies engaged in tube and pipe producing and fabricating, and the Green Manufacturer Network (GMN) which serves the employees of companies that are focused on improving their utilization of green technologies.
