New Director of Sales at Powerstax Meets Growth Needs


June 2006 - Powerstax plc, the Farnborough UK based manufacturer of high efficiency DC:DC converters and application rich power solutions announces the appointment of Richard Ford to the new post of Director of Sales. Continuing sales growth, with exports now accounting for some 70% of business has created the requirement for a senior management appointment to manage direct sales and distribution channels.

Richard has been a major influence in the growth of power supply sales with a leading UK distributor and will now bring his expertise to Powerstax's international business. Tim Worley, CEO of Powerstax plc, comments, "It have been clear for some time now that we needed a senior manager to run our growing day to day business and allow me to spend more time on strategic management and defining our development plans for the future. It has not been easy to find a candidate with the right skill set and experience and who would also be the right fit for our corporate culture. We are very pleased to have found the right person in Richard and are looking forward to him making a great contribution to our next phase of growth."

Richard Ford has had close to 25 years experience in the electronics industry beginning in manufacturing and progressing to senior buyer positions with a battery charger manufacturer, a manufacturer of video monitors and one of the largest electronics OEM's in the UK. Moving into sales with a major UK component and systems corporation Richard began working in the power supply market with a large UK manufacturer. Most recently a highly successful spell in power supply distribution has seen him manage sustained sales growth in the UK where he gained valuable experience working with market leading global brands and achieving award winning distribution sales success.

About Powerstax:

POWERSTAX plc (formerly Advanced Power Conversion PLC) specialises in the design, manufacture and marketing of high power density, high efficiency AC-DC and DC-DC power supplies including DC-DC Converters, Configurable, Modular SMPS, plus AC Rectifiers and Bulk Power PSU. In addition Powerstax provides Value Added and complete Custom Power Solutions. Powerstax provides standard and custom AC & DC power solutions for centralised and distributed power (DPA) in a broad range of applications including hot swap front end AC-DC bulk power, DC-DC converter bricks and programmable, modular rack mounted SMPS, for use in Telecomms, Datacomms, IT, Industrial, Test & Control, Transportation, Avionic, Defence, Medical and all commercial markets.

For more information contact;
Emma Barnes
Powerstax plc.
Unit B5, Armstrong Mall, Southwood Business Park, Farnborough, Hampshire. GU14 0NR. England.
Tel: +44(0)1252 407800 Fax: +44(0)1252 407810
email: sales@powerstaxplc.com

John Ellis
Proactive Marketing & Communications Ltd.
37 Ramsdell Rd, Fleet, Hampshire. GU51 1DD. England
Tel: +44(0)1252 642444 Fax: +44(0)1252 676544
email: john@proactive.uk.com

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