New Brand Positioning Announced for 94-year Old Manufacturer


Modern Equipment in Port Washington, WI, announced a new brand positioning statement with the release of an updated website and suite of product literature: ThinkModern.  The new positioning statement will be shared with customers and employees over the next several weeks.



For customer’s, ThinkModern encourages Modern’s customers to look ahead, embrace technology, invest in new energy saving equipment, and utilize the available tools and products that Modern Equipment has to offer.



Internally, for employees, the new positioning is designed to reenergize the growing organization’s day-to-day work-life. “We’re encouraging functional teams to use a ThinkModern mindset everyday.  From new product development to the daily processes we employ to serve our customers,” said Jim Winistorfer, President Head Coach of Modern Equipment.



“In our literature and online communications, with the use of historical photos and current artwork and photography, we created some really unique visuals by illustrating the comparison between old and new — helping our customers and employees see the need to think in a different way, to ThinkModern,” said Winistorfer.



The new website for Foundry Products is available at www.ModernEQ.com.



New “ThinkModern” product literature is available on the website or by contacting the company.



Modern Equipment Company, Inc. has been serving the metal casting industry since 1919.  Our aluminum melting furnaces (JetMelt and MicroJet melters) provide energy saving capacity to our customers.  Ladles and other molten metal handling systems, as well as the parts to keep them in good running order, form another key portion of our product and service offering.  Finally, contract manufacturing for large metal system fabrications and machined items fill out our product line.



Modern Equipment Company, Inc.          

369 W Western Avenue                            

Port Washington, WI 53074                      

262-284-9431

www.ModernEQ.com

www.AlcoInd.com

www.ThinkModernEquipment.com



For more information contact Jim Winistorfer, President at 262-284-6030


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